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Digital platforms

FIFA set for blockchain launch of World Cup digital collectibles this month

September 4 – FIFA will launch its range of official digital collectibles later this month, starting with a series of World Cup ‘moments’ from the men’s and women’s finals.

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Digital platforms

Socios and Argentine FA leave past quarrels behind with new deal to 2026 World Cup

September 1 – The Argentine Football Association (AFA) has confirmed Socios.com will continue as exclusive providers of the official $ARG Fan Token until at least 2026, despite the two partners falling out in a legal dispute over rights in January.

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Digital platforms

MLS renews with EA Sports in a deal that will cover rebranding of the FIFA franchised game

August 24 – Major League Soccer (MLS) has agreed a multi-year agreement with EA Sports that will see them extend their partnership beyond the end of the FIFA23 video game license that ends this year before the game is renamed EA Sports FC.

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Digital platforms

DAZN expands from streaming into sports betting with pilot gaming platform

August 23 – Sports streaming service DAZN, which has built a base worldwide of about 4 million subscribers on a sports output underpinned by football, is venturing into the sports betting business.

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Digital platforms

Arsenal stick with Konami’s eFootball series for the ‘long-term”

August 22 – Premier League table toppers Arsenal have extended their partnership with Konami Digital Entertainment in what the club is saying is a “long-term partnership from the 2023/23 season onwards”.

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Digital platforms

Blockchain-based Socios.com gets regulatory approval in Italy

August 19 – Fan token specialist Socios.com has secured regulatory approval as a service provider of virtual currencies and digital wallets for its fan engagement and rewards platform in Italy.

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Broadcast

BeIN and Twitter partner for World Cup content push

August 16 – Broadcaster BeIN Sports has partnered with social media platform Twitter to share content during the World Cup in November and December.

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Digital platforms

UEFA issues NFT tender for national team competitions

uefa flag

August 11 – UEFA has issued a tender for licensing rights to NFTs for national team football competitions.

Read more …

Digital platforms

Socios.com buys $100m stake in Barca Studios as club accelerates Web3 and blockchain strategies

August 2 – FC Barcelona has sold a 24.5% stake in Barca Studios, the club’s digital content and distribution hub, for $100 million to blockchain technology provider Chiliz.com, owner of the Socios.com Fan Token and NFT platform.

Read more …

Broadcast

Man City go live with Recast Channel and micro-payment revenue model

July 27 – Micro-payment streaming platform Recast has launched a Manchester City channel that is available globally and kicked off with the club’s friendly against Bayern Munich last weekend in Green Bay.

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Digital platforms

EA Sports signs Juventus in multi-year deal as FIFA franchise draws to a close

July 25 – Juventus is returning to EA Sports’ FIFA games for the FIFA 23 edition, leaving rival Konami’s Pro Evolution Soccer video game where the club has been exclusive for the past three years.

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Digital platforms

Sorare signs Serie A to NFT-driven player card fantasy game

July 25 – Fantasy football game Sorare has added Italy’s Serie A to deals it holds with Spain’s LaLiga, Germany’s Bundesliga and the MLS in the US, to release non-fungible token (NFT) player cards for the coming 2022-23 season.

Read more …

Digital platforms

Serie A and OneFootball to launch 1,300-strong ‘digital moments’ collection

July 20 – The cryptocurrency crash undoubtedly slowed the growth of blockchain-based sports marketing opportunities like Fan Tokens and NFTs but a new agreement between OneFootball and Italy’s Serie A is proof of life that the digital platforms could still come roaring back.

Read more …

Digital platforms

Real Sociedad to become 6th LaLiga club on Socios.com’s crypto platform

July 13 – The noise around club Fan Tokens has died down recently following the cryptocurrency crash and criticism of the low tradeable values of the tokens. It hasn’t, however, stopped Real Sociedad becoming the seventh LaLiga club on the socios.com platform.

Read more …

Digital platforms

MLS appoints IMG Arena to build data driven content to sell to booming bookie business

July 8 – With the deregulation of the online betting business state-to-state across the US, Major League Soccer (MLS) has appointed the bookmaker sales of IMG – IMG Arena – as its official data distribution in a deal that could net the US league $270 million, according to reports.

Read more …

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