January 18 – Fans looking to own the ultimate piece of memorabilia, the ball that was used to score a goal, will now have the opportunity to do so for tonight’s EA Sports Supercup between AC Milan and Inter Milan in Riyadh, Saudi Arabia.
January 12 – Sports-streaming giant DAZN has reported an operating loss of $1.36 billion in 2021, taking the company’s total losses over the past three reported financial years to $5 billion.
January 8 – Sports apps have become a staple for sports fans looking to stay abreast of live scores and the latest news around favourite teams, players, and leagues. Several applications are now available that service the demand, delivering news, stats, and occasionally betting chances on various sporting events.
January 10 – LaLiga and OneFootball have stuck a deal that will see the Spanish league launch its official profile on the streaming platform.
January 4 – Premier League Southampton have entered the sports tech development scene with a challenge to developers and companies to come up with the next big idea in either the football development or fan engagement space.
January 4 – The Netherlands’ Eredivisie has extended its partnership with fantasy game operator Sorare until 2025.
December 9 – With the world’s attention focussed on its most popular sport as the World Cup reaches the quarter final stage, so there has been a flood of attention on the arrival of many new iGaming websites.
December 8 – The developing web3 is not just a world for Europe’s biggest and best leagues and clubs. Hungary’sDebreceni VSC (DVSC), has become the first club from the country to announce its intentions in the area.
December 6 – Premier League Manchester City is to install an artificial intelligence platform that will provide real-time information on crowd density, traffic and movement of fans.
December 6 – Manchester United have increased the distribution of their broadcast channel making the MUTV app available on Samsung, LG and Android smart and connected TVs.
November 30 – While FIFA is franchising out its FanFest internationally and attempting to establish a brand footprint in the area, the US firm of the same name that has already been working on the ground has struck a deal with Fan Token specialists Socios.com.
November 29 – The Spanish Football Federation (RFEF) has struck a deal with Portuguese-based video NFT specialist RealFevr to create digital collectibles of historic and iconic moments of the Copa del Rey.
November 28 – The cryptocurrency winter is biting deep, including into football sponsorship with two of the biggest commercial scalps – FIFA and Brazil’s CBF – being hit with non-payment issues right when a World Cup is in full flow.
November 15 – Manchester United have launched their first official non-fungible token (NFT) collection which will be given away to fans around the world.
November 1 – Sky Sports UK has renewed its partnership with short-form mobile content platform Snapchat Discover.