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Digital platforms

Serbian club Backa Topola joins with Pulsar to create sports tech innovation hub

December 13 – Serbia’s FK TSC Backa Topola has signed a three-year partnership agreement with investment company Pulsar that will see the creation of a sports technology innovation centre at the club. 

Read more …

Digital platforms

EA deepens UEFA deal with Euro 2024 integration and launch of eEuro competition

November 27 – EA Sports has expanded its partnership with UEFA, including Euro 2024 in its hit EAFC 24 game,  and and announcing it will be the platform for UEFA’s new eEURO Esports competition.

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Concacaf

Concacaf debuts on WhatsApp Channels platform with 1.6m users in first month

October 12 – Concacaf has upped its digital engagement game by becoming an early adopter of the new WhatsApp Channels service recently launched by Meta, announcing itself as one of the first major sports organisations to communicate directly to fans on WhatsApp.

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Digital platforms

AC Milan and Fanblock combine to offer virtual pitch ownership to fans

October 11 – AC Milan and Fanblock have agreed a first-of-its-kind partnership that will enable the Rossoneri to purchase ‘Fanblocks’ representing sections of AC Milan’s virtual pitch.

Read more …

Digital platforms

LaLiga and SportsBoost push deeper into AI developer worlds

October 6 – LaLiga partnered with sports startup accelerator SportsBoost, set up by legendary Spanish goalkeeper Iker Casillas, to hold a conference on Tuesday that probesd into the benefits of artificial intelligence through the lens of the sporting world.

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Digital platforms

EAFC ramps up launch promotion with Pepsi MAX deal

October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.

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Digital platforms

Soccer Manager 2024 tops 2m sign ups on opening weekend launch

October 3 – Football management simulation game, Soccer Manager 2024, produced for Android and iOS, has scored more than 2 million players in its opening weekend, according to developers Invincibles Studio.

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Digital platforms

Spurs supporters’ trust group protest Socios deal saying it exposes fans to financial loss

September 29 – Tottenham Hotspur Supporters’ Trust (THST) have expressed deep concern over the London club’s multi-year partnership with Socios.com, the cryptocurrency-based providers of club fan tokens who have been widening their digital fan-based marketing and commercial solutions. 

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Digital platforms

EA Sports releases competitive e-sports eco-system for EAFC24 video game

September 25 – Electronic Arts Sports, which is driving the launch of EAFC 24 following its split with FIFA’s brand naming of its video game, has announced its e-sports programme for the hit game, donned EA Sports FC Pro.

Read more …

Digital platforms

EAFC24 downgrades Ronaldo rating but Messi stays the same. Putellas higher than both of them

September 12 – The latest EAFC24 rating leaks have revealed that Cristiano Ronaldo is set for his lowest rating since 2007 after his transfer to Al-Nassr in January.

Read more …

Digital platforms

Sidemen raise £2.4m+ from charity match at London Stadium

September 11 – YouTube super-group the Sidemen raised more than £2.4 million in their charity football match on Saturday afternoon, selling out West Ham’s London Stadium in the process.

Read more …

Digital platforms

Crypto lives. Juve expands its benefits and rewards on Socios.com fan token platform

September 8 – Juventus, the first fan token partner for Socios.com on the Chiliz.com blockchain-powered platform, is expanding their partnership to deliver more benefits and rewards for the club’s fans through the JUV Fan Token.

Read more …

Digital platforms

EAFC gets ball rolling with player ratings reveal that boosts Arsenal but hammers Chelsea

By Harry Ewing

September 6 – The much-anticipated FIFA replacement EAFC has released the first wave of official player ratings: showcasing London rivals Arsenal and Chelsea ahead of the game’s release later this month.

Read more …

Digital platforms

Sportradar picks up US Soccer betting data rights in multi-year deal

August 23 – The U.S. Soccer federation has agreed a global, long-term partnership with Sportradar for the collection and distribution of the federation’s betting data and content.

Read more …

Digital platforms

Serie A opens 5-season tender for betting streaming and data rights

August 9 – Serie A has issued a five-season tender for betting streaming and data rights starting with the 2024/25 season and running through to the end of the 2028/2029 season.

Read more …

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