May 30 – LaLiga has signed with Digital Virgo to deliver an expanded content offer, LaLiga Xtra, to mobile screens, that will be licensed to telecoms companies and mobile content buyers.
May 25 – French Ligue1 side AS Monaco has signed a partnership agreement with Rarecubes, a Web3 consultingagency, to support the development of a new digital platform for the club.
May 18 – Bundesliga giant FC Bayern Munich has engaged the SAP Emarsys platform to drive its fan engagement experience and grow its active supporter base.
May 12 – EA Sports FIFA video game, in the last season of its license of the FIFA name, has delivered a huge bonus for the gaming giant.
May 5 – Mediapro has renewed its international broadcast representation deal with Spain’s LaLiga for a further five years.
April 14 – EA Sports has started the brand building for its EA SPORTS FC title that will launch at the end of the year, ending EA’s use of the FIFA brand after a 20-year association.
March 20 – Bulgaria’s oldest football club Botev Plovdiv has signed a partnership agreement with one of the newest digital platforms targeting football, Fanzee.
March 20 – While the US government has increased its pressure campaign against TikTok, threatening a US ban of the app if the company doesn’t split with its Chinese ownership, Major League Soccer has no issue with the social media platform being used to collect vast volumes of data.
February 23 – AS Monaco and has agreed a collaboration with Catawiki, an online auction platform for buying and selling special items and collectibles.
February 8 – Crystal Palace are the first Premier League club to sign up to socially conscious social media app WeAre8 with an official presence.
February 3 – Sports streaming leaders DAZN and OneFootball have struck a distribution deal that will widen the reach of DAZN content in Germany and Austria via OneFootball’s network.
January 31 – The digital focus within football marketing started as being all about web sites and building social media numbers on Twitter, Facebook and Instagram. But there has been a strategic shift and while the social media platforms are still important it is the new fan engagement platforms that are making the marketing difference.
January 31 – Cyber protection specialists Acronis has announced a three-year partnership with Premier League Fulham.
January 30 – The Premier League has unveiled a four-year deal with fantasy football game Sorare that will see the league license official player cards.
January 20 – Sports-streaming giant DAZN has agreed a deal with Prime Video to distribute its service in Amazon’s Prime Video Channels.