March 21 – Premier League Newcastle United are launching a digital trading card on the Quidd platform, Animoca Brands’ digital collectibles and NFT marketplace. The first cards will be released later this month and will grow to more than 200.
The digital collectible player cards will be launched alongside a series of digital video moments and digital memorabilia and will unlock a number of exclusive experiences.
Peter Silverstone, chief commercial officer of Newcastle United, said: “Quidd is the ideal partner for our first-ever, officially licensed, digital collection.
“As Newcastle United’s fanbase expands globally, it is important we find new, and innovative, ways to build strong connections with club supporters wherever they are, and across a variety of different platforms.
“This innovative partnership with Quidd will allow us to reach and engage club supporters through an exciting digital collection which will augment our much-anticipated future retail offering.”
Developed in partnership with Leaf, the cards will retail starting from just £0.79 per pack of three trading cards, with the intention of ensuring the inaugural collection is affordable.
Established in 2016, Quidd offers collectors the opportunity to collect and cash out digitally, without the need for crypto wallet or a credit card.
Michael Bramlage, chief executive officer of Quidd, said: “The collecting of football stickers and cards is deeply embedded in football culture. In the same way that the internet, mobile devices and streaming services have profoundly changed the football viewing experience, we are using technology to help transform the football collecting experience.
“Our partnership with Newcastle United will showcase the unique capabilities of digital collectibles as an easy, fast, and fun way to collect, updating a long-cherished hobby for the modern age.”
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