April 25 – Manchester City have agreed a multi-year partnership with digital collectible business Quidd, a subsidiary of Animoca brands, who first partnered with the treble winners in December 2020.
Quidd will create virtual trading cards – an alternative to sticker collecting – that will give fans the opportunity to unlock a number of real-world rewards including club merchandise, hospitality tickets and ‘money-can’t-buy’ experiences.
No value for the deal was given.
To mark the collaboration with the club, Quidd will start with a range of special edition digital collectibles which will be sold through the Quidd marketplace.
Tom Boyle, Vice-President, Global Partnerships Marketing and Operations at City Football Group, said: ” We’re excited to help transform the traditional football pastime of cards and collectibles in a new digital age alongside Quidd, enabling us to further connect with our fans across the globe. We look forward to working together on creating new digital experiences and games for our fans to enjoy.”
Michael Bramlage, Chief Executive Officer at Quidd, shared his thoughts, stating, “This partnership signals our intent to revolutionise the world of sport collectibles. We have an ambition to be the best, most successful digital collectibles business – so it makes complete sense for Quidd to align with Manchester City, the most forward-thinking and progressive football club on earth. Quidd will provide fans with a fun and easy way to connect with their favourite football clubs and players”.
Contact the writer of this story, Harry Ewing, at moc.l1714064294labto1714064294ofdlr1714064294owedi1714064294sni@g1714064294niwe.1714064294yrrah1714064294