December 9 – The Argentine economy is in meltdown however the Argentine Football Federation (AFA) has never had so much success, and that looks to continue as they are about to step into the Metaverse.
December 6 – The DFL Deutsche Fußball Liga has beaten its budget with its latest media rights tender, surpassing the €1 billion mark per season for German-language broadcasting.
December 5 – Saudi Arabia’s network and influence in global sports and football keeps growing. With the Arab kingdom’s coronation as host of the 2034 World Cup just days away, a new report details a web of Saudi sponsorship deals, but cautions that good governance could suffer as a result.
December 5 – Juventus have signed a new two-year deal with Italian telecoms giant TIM, which will see the mobile provider become a premium partner of the club until 2026.
December 3 – The Football Association of Hong Kong (HKFA) has announced a new sponsorship agreement with ChargeSpot, a shared power bank provider, to support the national team for the 2024-25 season, serving as HKFA’s Official Power Partner.
December 3 – Al-Ittihad, the nine-time winners of the Saudi Pro League and current league leaders by two points after 12 games, are also enjoying a good season off the pitch, having recently announced two noteworthy deals.
December 3 – AS Monaco and the Monaco Government Tourist and Convention Authority have extended their partnership, with the Visit Monaco brand now set to feature on the kits of the club’s Academy teams.
December 2 – Illegal streams of professional football have long been a thorn in the side of broadcasters. In France that has been taken to a new level according to stark new findings presented by LFP Media, the commercial entity of the Professional Football League (LFP).
November 28 – CBS Sports and Cosm have announced that six English Football League (EFL) matches will be presented in ‘shared reality’ at Cosm’s immersive entertainment venues in Los Angeles and Dallas.
November 28 – The Saudi Pro League (SPL) has begun a content partnership with streaming platform OneFootball. The SPL will share official video and editorial content on the OneFootball platform, aiming to bring more international fans closer to the league and its action.
November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
November 27 – Everton have signed with Ukrainian vodka company Nemiroff on a multi-year deal which will see the brand continue their aggressive move into the English football sponsorship market by tallying their third Premier League deal this month.
November 25 – The Premier League is taking its media operations business in-house, ousting long-term broadcast partners IMG.
November 25 – Borussia Dortmund director Hans-Joachim Watzke has defended the club’s controversial sponsorship deal with arms manufacturer Rheinmetall, arguing that the hierarchy weighed up economic considerations against social responsibility.
November 25 – FC Barcelona have signed a five-year deal with the New Era Visionary Group (NEVG), who will become the club’s Official Telecom Operator from January 2025 through December 2030.