August 16 – Saudi Arabia’s Public Investment Fund (PIF), owner of Premier League Newcastle United and four of the leading clubs in the Saudi Pro League, has agreed a multi-year sponsorship with Concacaf.
August 16 – Serbia’s OFK Belgrade, promoted to the Serbian SuperLig at the end of last season, have renewed their shirt sponsorship with bookmaker Mozzart Bet, in a deal that also sees the club change its name to OFK Belgrade Mozzart Bet.
August 15 – The European Broadcast Union (EBU) has secured broadcast rights to the UEFA Women’s Euro 2025 finals, covering 34 territories.
August 15 – European football saw a 22% increase in sponsorship and marketing partnerships by brands last season, a doubling of the previous season’s 11% growth.
August 15 – Arsenal have announced a new multi-year partnership with Chivas Regal which will see the brand become the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting both men’s and women’s teams.
August 15 – Premier League side Chelsea have boosted their deal with forex traders TMGM with a multi-year extension which will see TMGM continue as the club’s Official Regional Online Forex and Trading Partner in the Asia-Pacific region.
August 13 – Manchester United’s iconic Old Trafford stadium may soon sport a new name if shirt sponsor Snapdragon pursues its interest in acquiring the venue’s naming rights.
August 13 – Championship side Cardiff City have signed a two-year deal with QuinnBet which will see the Casino Operator sponsor the back of the Bluebirds’ First Team playing shirts starting this season.
August 12 – A week on from lifting FC Barcelona out of LaLiga financial fair play danger, US catering giant Aramark has secured a partnership with Premier League Everton, becoming the Official Culinary Experience Partner for Everton’s new stadium in the Bramley-Moore dock area of Liverpool.
August 9 – In a week filled with drama on and off the pitch, social media has once again become the landscape for football’s ongoing narratives. From Galactico linkups to pickpocket parties, here are our top five social media posts that captured the world’s attention and set the footballing community abuzz.
August 8 – Sony Interactive Entertainment (SIE) has added another three years to its UEFA sponsorship of the Champions League which it uses to promote its PlayStation brand of products.
August 9 – North Macedonian FC Shkupi has agreed a sponsorship with the Pasha Group hotel chain who will take the front of shirt logo position for the coming season.
August 8 – Extreme Networks, a leading name in cloud networking, has completed the installation of a state-of-the-art high-speed Wi-Fi network at Liverpool’s Anfield Stadium.
August 8 – Liverpool have announced Lucozade as the club’s official sports hydration partner on a multi-year deal as the British drinks brand moves to re-establish its presence with the club, which it first partnered with in 2010.
August 8 – German Bundesliga club Borussia Dortmund have agreed a multi-year premium partner deal with online gaming company StarGames as the online betting platform looks to elevate exposure within the European market with the eight-time Bundesliga champions.