September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.
September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.
September 19 – IMG has renewed exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
September 19 – Italy’s Serie A has announced a partnership with TV streaming platform STARZPLAY, alongside PureHealth and Image Nation Abu Dhabi, as they prepare to launch collaborative original football reality TV show ‘The Italian Dream’.
September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.
September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
September 14 – Online savings management brand Yomoni has taken the sleeve sponsorship of AS Monaco’s home, away and third shirts in what is believed to be a one-year deal.
September 14 – Online bookmaker Meridianbet has further expanded its eastern European presence becoming an official partner of FK Sarajevo who play in the Premier League of Bosnia and Herzegovina.
September 13 – The French Ligue Professionnel de Football (LFP) has opened bidding for the broadcast rights to its premier Ligue 1 and Ligue 2 competitions, covering the 2024-2029 period.
September 12 – The latest EAFC24 rating leaks have revealed that Cristiano Ronaldo is set for his lowest rating since 2007 after his transfer to Al-Nassr in January.
September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.
September 11 – YouTube super-group the Sidemen raised more than £2.4 million in their charity football match on Saturday afternoon, selling out West Ham’s London Stadium in the process.