February 12 – Sports.com has secured a multi-year global partnership with football trade show organiser Soccerex. part of the deal, Sports.com will be the title sponsor for six events, including Soccerex 2025 in Cairo, Amsterdam, and Miami.
February 12 – The Croatian Football Federation (HNS) and global blockchain company Kadena have announced a partnership running through 2028, including the 2026 World Cup and the 2028 European Championship, aimed at delivering new types of experiences to Croatian national team fans, regardless of their location.
February 11 – Bulgaria’s CSKA Sofia have signed a new sponsorship agreement with the country’s largest telecom company, A1, with the company’s logo set to take its place on the back of the first team’s shirts.
February 10 – The Federation of German Consumer Organisations (Verbraucherzentrale Bundesverband) is pursuing a class action lawsuit against DAZN, alleging unjustified price increases.
February 10 – Spanish football has gained yet another deep-pocketed backer from the Gulf, as Bahrain secures a major sponsorship deal with Córdoba CF through its sports investment arm, Bahrain Victorious.
February 2 – Premier League Chelsea have struck a new sponsorship deal with Live Nation, naming the global live entertainment giant as a Principal Partner for the remainder of the 2024/25 season.
February 10 – One of the world’s most popular video games, Football Manager will not have a 2025 edition after its maker Sports Interactive announced the game has been cancelled.
February 6 – Wrexham’s global conquest shows no signs of slowing down because for the second straight year, the little club from Wales have a spot in the sought-after National Football League (NFL) Super Bowl advert line-up.
February 7 – Bulgarian second tier club Etar Veliko Tarnovo has renewed its sponsorship with bookmaker Winbet. Etar and Winbet first partnered in 2017, but the sponsorship has been interrupted several times until now.
February 5 – Premier League Chelsea have announced a multi-year partnership with Twilio, making the customer engagement platform an official supplier across both the men’s and women’s teams.
February 5 – Premier League Aston Villa under manager Unai Emery have a reputation of being a tough nut to crack defensively on the field. Now off the field that reputation is being enhanced through a partnership with eSentire, the club’s new Official Cybersecurity Partner.
February 4 – Cristiano Ronaldo once again showed he has plenty of goals left in him on the eve of his 40th birthday as he notched a brace in Al-Nassr’s 4-0 win over Al-Wasl in the Asian Football Confederation’s Champions League Elite on Monday.
February 3 – The Democratic Republic of Congo has called on Arsenal, Bayern Munich and Paris St-Germain to end their “blood stained” sponsorship deals with Visit Rwanda because of the ongoing conflict in the region.
February 3 – Evision, the media and entertainment subsidiary of UAE mobile telecoms business e& (formerly Etisalat), has announced a strategic partnership with FIFA+ to bring the football-focused channel to STARZ ON, its free ad-supported streaming platform. This collaboration aims to enhance football content offerings in the MENA region by providing 24/7 access to premium FIFA programming at no cost.
February 3 – AC Milan have strengthened their ties with online trading platform Bitpanda, announcing an expanded partnership that will see the company’s logo feature on the back of the Rossoneri’s shirts with immediate effect.