Kumho tread German brand path Eintracht Frankfurt
July 19 – Eintracht Frankfurt have agreed a three-year deal with Kumho, which will see the Korean tyre brand become the club’s official tyre partner until 2027.
Football Marketing
Bellingham lands EA Sports FC 25 cover shot
July 18 – Real Madrid and England star Jude Bellingham, in his now iconic celebratory pose, will adorn the cover of the EA Sports FC 25 standard edition, EA Sports revealed on Wednesday.
Saints unveil crypto-casino Rollbit as shirt sponsor for Premier League return
July 17 – Premier League side Southampton, back in the top flight next season after a year in the Championship, have signed crypto casino Rollbit as the club’s shirt sponsor.
Spurs secure crypto partnership with Kraken
July 17 – Tottenham Hotspur have announced a global brand partnership with crypto platform Kraken, which will become the club’s first Official Crypto and Web3 Partner, and the Official Sleeve Partner for its Men’s and Women’s teams ahead of the 2024/25 season.
AEK Athens bring in new Lyle & Scott dress code
July 17 – Greece’s AEK Athens has signed a one-year sponsorship with British designer brand Lyle & Scott who will supply the Greek club with official clothing for the 2024/2025 season.
EFL issues RFP for rights to produce and sell documentary series
July 15 – The English Football League (EFL) has issued a Request for Proposal for interested parties to produce, distribute, and market an EFL documentary series, set to begin in the 2025/26 or 2026/27 season.
Real Madrid dominate social media rankings
July 12 – Real Madrid’s dominance of the Champions League has translated into an overhwelming lead at the top of the social media rankings over the 2023/24 season.
Bodrum FC sell club naming rights to Sipay for first season in SuperLig1
July 12 – Turkey’s Bodrum FC has signed a naming rights deal with Sipay Electronic Money and Payment Services that will see the club will change its name to Sipay Bodrum Football Club for just a year for the upcoming Trendyol Super Lig 2024/2025 season.
Meridianbet backs local with AEL Limassol shirt deal
July 12 – Cyprus based Meridianbet, which has just been acquired by the Golden Matrix gaming group and has announced a sponsorship with Cypriot team FC AEL Limassol.
Inter sponsorships flying as Qatar Airways upgrade to training kit
July 11 – Italian champions Inter Milan have upgraded their partnership with Qatar airways which will see the brand become the club’s Official Main Training Kit Partner on top of being the club’s Official Airline Partner.
Man City suit up for new Champions League campaign
July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
North Macedonia’s Vardar Skopje secures €1m of funding from gaming firm Novomatic
July 10 – North Macedonia’s most successful club Vardar Skopje, has signed a sponsorship deal with Austrian gaming company Novomatic.
Recast raises $5m to develop digital content monetisation platform
July 10 – Recast, the micro payment monetisation platform for streamed media, has closed a $5 million funding round with US-based venture capital firm Morpheus Ventures taking the lead, with additional investments from former Manchester United CEO Ed Woodward’s Airstream Ventures, and Cooley.
Coca-Cola trade up sponsorship at Napoli to include training kit
July 9 – Serie A’s Napoli have confirmed Coca-Cola as the club’s Global Training Kit Partner, taking over from eBay.
Chelsea agree 4-year hotels sponsorship with Singapore’s Ascott
July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.