December 7 – Brazilian Serie A side São Paulo has signed with New Balance which will see the sportswear manufacturers become the three-time Club World Cup champions’ official kit supplier for both men’s and women’s teams effective from January 2024.
December 6 – UEFA has secured a first-time partnership with FMCG giant Unilever with sponsorship activation during Euro 2024 for its personal care and nutrition brands.
December 5 – The Premier League has agreed a new record £6.7 billion domestic television deal with Sky Sports and TNT Sports to show up to 270 live games a season, replacing the current £5 billion deal which runs until 2025.
December 5 – Newcastle United have welcomed InPost to its growing partnership roster, with the club announcing a multi-year deal with the e-commerce delivery platform.
December 5 – Greece’s PAOK Thessaloniki have sent an angry letter to Greece’s public broadcaster complaining of ERT’s decision not to broadcast live PAOK’s Conference League match against Eintracht Frankfurt on 30 November 2023.
December 5 – English Championship club Norwich City have returned condiment producer Coleman’s (famous for its English mustard) to its official club sponsorship roster, with the first activation of the partnership being a ‘Bring the Heat’ campaign set to take place over the club’s festive fixtures.
December 1 – FIFA president Gianni Infantino has stressed the need for broadcasters to pay “a fair price” for the commercial rights to women’s football.
December 1 – Arsenal has announced a new global partnership with ZC Tyres in a deal that will see the Chinese tyre manufacturer join the Premier League leaders’ extensive partnership roster as its Official Global Tyre Partner.
December 1 – Manchester City’s charitable arm, City in the Community, has unveiled Nissan as its first Official Equality, Diversity, and Inclusion Partner.
November 30 – Following in the footsteps of FIFA, UEFA has teamed up with Betano, who will become the European confederation’s betting partner for Euro 2024.
November 29 – NWSL side Kansas City Current has announced The University of Kansas Health System as the club’s Official Healthcare Provider, effective at the start of the 2024 season.
November 27 – EA Sports has expanded its partnership with UEFA, including Euro 2024 in its hit EAFC 24 game, and and announcing it will be the platform for UEFA’s new eEURO Esports competition.
November 27 – Germany’s Bundesliga has signed a long-term deal with South Korean digital streamer Coupang Play, beginning at the start of next season. Coupang wlll have exclusive rights to stream Bundesliga and Bundesliga 2, as well as the German Supercup and the relegation play-off matches in its home territory.
November 27 – Tottenham Hotspur, alongside its Official Payment Partner, AstroPay, has launched a new ‘green’ initiative targeting the club’s supporters who opt for public transport when attending home matches for the remainder of 2023.
November 24 – Real Madrid-bound Brazilian starlet Endrick is set to sign a long-term boot deal with New Balance after becoming the third-youngest player to feature for Brazil earlier this week.