Betway scores Premier League treble with Arsenal deal
September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team.
Football Marketing
Hisense plugs in for another cycle of UEFA men’s national team competitions
September 4 – UEFA have announced a multi-year partnership with Hisense that will see the electronics manufacturer become a sponsor of its Men’s national team competitions. across the European continent.
Nottingham Forest land Kaiyun as shirt sponsor up to start of bookie ban in 2025
September 1 – Nottingham Forest have penned a two-year deal with Asian-fcussed sports betting platform Kaiyun Sports that will see the bookie become the club’s official front-of-shirt sponsor until 2025 in a two-season deal.
Uphold pushes its platform into Premier League with Burnley sleeve sponsorship
September 1 – Burnley, bouncing back to the Premier League after a season in the Championship, have signed web3 financial platform Uphold as the club’s sleeve sponsor in a one-season deal.
Selling the dream: LaLiga and T3N to invest €300m in overseas residential academies
August 30 – LaLiga is expanding its elite residential academy concept into international markets with the T3N Sport & Investment Group, and a €300 million 5-year spend focused on “strategic markets such as the US, Mexico, Japan, and the Middle East.”
Sheffield United sign Gtech to sleeve slot for one-season deal
August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.
Romania goes bananas
August 30 – The Romanian Football Federation (FRF) has signed a three-year of a new sponsorship deal with Poland’s Citronex group’s Yellow brand.
Norwich agree Gran Canaria travel partnership as the journey towards place in the Premier League sun
August 30 – Championship side Norwich City, now in their second season of challenging for a return to the Premier League, have agreed a travel partnership with UD Las Palmas and Gran Canaria island.
Bayern Munich court more sponsorship controversy with Visit Rwanda deal
August 28 – In a controversial new sponsorship deal, German giants Bayern Munich have partnered with Visit Rwanda, sparking criticism that the club are being used to bolster the reputation of Rwanda’s political leadership.
Aras Kargo load up for another season with Trabzonspor
August 28 – Turkey’s Trabzonspor have renewed their sponsorship agreement with freight company Aras Kargo for the 2023/2024 season.
Building partnerships with purpose – the future of brands in football
By Paul Nicholson
August 22 – In a massively changed sports landscape, WPP, the largest marketing and advertising services company in the world is continuing to grow its sports practice – which provides sports marketing and advisory businesses under an integrated banner. CEO of the WPP Sports Practice, Dominic Grainger, spoke exclusively to Insideworldfootball.
Brentford sign Visit Tampa Bay as club partner
August 25 – Premier League club Brentford have partnered with Visit Tampa Bay in the US.
Sharia compliant? Sportsbet.io becomes betting sponsor Saudi Arabia’s Newcastle United
August 25 – All forms of betting may be illegal in Saudi Arabia, but the rules do not extend to Saudi-owned Newcastle United who have announced a multi-year partnership with online bookmaker Sportsbet.io.
Albanian FA ends Over Sport contract and awards broadcast rights to MCN TV
August 25 – The Albanian Football Federation (FSHF) has signed a 3-year TV deal with MCN TV for exclusive rights to the Albanina First Division (Abissnet Superior), Second Division, and Albanian Cup and SuperCup matches.
Nike admits it dropped the ball and releases ‘limited’ numbers of Earps’ replica shirts
August 24 – Nike have confirmed that they will sell England goalkeeper Mary Earps replica shirts in limited quantities after the lioness stopper spoke out against the lack of goalkeeper shirts on sale at the tournament.