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Football Marketing

NWSL teams with Amazon Prime to launch ‘For the Win’ docu-series

March 10 – Following in the steps of ‘All or Nothing’, Amazon Prime has just released ‘For the Win: NWSL’, the first docuseries devoted to the National Women’s Soccer League, and the story of the 2024 play-offs.

Read more …

Concacaf

Toyota aim to drive Canadian women’s game with Northern Super League sponsorship

March 7 – Toyota Canada has joined forces with the Northern Super League (NSL) as its exclusive automotive partner, taking a huge step in supporting the growth of women’s soccer in the region.

Read more …

Africa

Ghana FA renews sponsorship with Decathlon to develop the game from grassroots to elite

March 7 – The Ghana Football Association (GFA) has renewed its partnership with Decathlon Ghana, reaffirming a collaboration that has been a steady pillar of support for football development in the country over the past four years.

Read more …

Finance

Manchester City confirm hotel plans with Radisson at Etihad Campus 

Etihad campus

March 6 – Manchester City have announced a partnership with Radisson Hotel Group to develop a new 401-room hotel at the Etihad Campus, set to open in late 2026.

Read more …

Premier League

Lyca Mobile dials into local West Ham Hotspots with extended sponsorship

March 5 – West Ham United players are trading football boots for forks in a new content series, Hotspots, created in tandem with longstanding parter Lyca Mobile. The series takes Hammers players off the pitch and into London’s hidden culinary gems, showcasing the city’s diverse cultures while celebrating the club’s deep ties to the East End.

Read more …

Football Asia

Food delivery giant Keeta becomes Global Supporter of AFC Asian Qualifiers

March 4 – The Asian Football Confederation (AFC) World Cup qualifying competition has gained a new backer, with food delivery giant Keeta signing on as an Official Global Supporter.

Read more …

Sponsorship

Turkish national teams boosted by two-year domestic sponsorship deal

March 4 – The Turkish Football Federation (TFF) has signed a deal with local company Zeno Grup Optik (ZGO), which will see Reacher, an eyewear brand under the ZGO umbrella, become the official supply sponsor of the TFF’s national teams for two years.  

Read more …

Sponsorship

Al Ahly make European sponsorship breakthrough with Red Bull partnership

March 4 – Although Al Ahly SC consistently top the charts in Egypt and throughout the African region – as demonstrated by their 44 Egyptian Premier League and 12 CAF Champions League titles – European sponsorship has been challenging to attract, until now. 

Read more …

Sponsorship

Coca-Cola hydrates its soccer game and adds Canada fledgling Northern Super League to roster

February 28 – The Northern Super League (NSL) has landed a major sponsorship deal with Coca-Cola ahead of its inaugural season in April 2025. The partnership will see Smartwater and Powerade become the league’s Official Hydration Partners, while Coca-Cola takes on the role of Official Soft Drink Partner. 

Read more …

Broadcast

Saudi Pro League targets Gen-Z fans globally with launch of Yalla SPL show

February 28 – The Saudi Pro League (SPL) is making another push for international relevance, this time through digital content aimed at younger audiences. Footballco has teamed up with the SPL to launch Yalla SPL, an English-language YouTube show designed to bring the league’s “best goals, moments, and stories” to Gen-Z fans worldwide. 

Read more …

Broadcast

Crime does pay. Pirates are robbing broadcasters’ revenues unchallenged, says conference panel

February 28 – Piracy used to be a problem relegated to the seven-seas, however in the 21st century, the piracy crisis is fought in the airwaves.
DAZN’s, Head of Global rights, Tom Burrows, speaking at The Financial Times’ Business of Football Summit on Wednesday, said piracy is a huge problem for the broadcaster.

Read more …

Football Marketing

Galatasary becomes third European sponsored club for Hong Kong’s Dreame Technology

February 28 – Turkey’s Galatasaray has signed a sponsorship agreement with smart home appliances brand, Dreame Technology. With the signing of the agreement, the company continues its expansion into the European football market. Galatasaray becomes the third club in Europe to sign a partnership agreement with Dreame Technology after Inter Milan and Borussia Dortmund.

Read more …

Football Marketing

New York Red Bulls confirm partnership with Evolv Technology

February 27 – The New York Red Bulls have announced a new partnership with Evolv Technology, naming the AI-based security company as the Official Fan Screening Partner of Sports Illustrated Stadium.

Read more …

Sponsorship

Manchester City pen BIG Cola deal in Thailand and Indonesia

February 27 – Manchester City have signed a two-year regional partnership with BIG Cola, naming the soft drink brand as their Official Carbonated Soft Drink Partner in Thailand and Indonesia.   

Read more …

Football Marketing

Bees to microchip match-worn shirts to take sting out of fraudsters

February 26 – Match-worn shirts are fast becoming a micro-industry generating millions of pounds, however, it’s not always guaranteed that the shirt was actually worn in a game by the player in question until today.

Read more …

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