Unilever signs on for Copa América 2024 in US to push its personal care brands

Aril 29 – Unilever will be a first-time sponsor for Conmebol’s Copa América that will be played in the US across 14 cities from June 20 to July 14.

No value was given for the one-tournament deal which will see Unilever promote its four Personal Care brands as Official Sponsors: Axe, Degree, Dove, and Dove Men+Care.

“Working with the Conmebol Copa América USA 2024, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity to engage a growing audience of soccer fans, demonstrate relevance, and build brand power, while promoting sports for future generations of athletes,” says Fabian Garcia, Personal Care President at Unilever.

In 2016, when the Copa América Centenario was played in the US, a new record attendance was set with nearly 1.5 million fans at matches.

Unilever said its Personal Care brands will meet fans “both inside and outside stadiums” via retail promotions, digital activations and stadium experiences.

“Having Unilever as a partner provides us with the opportunity to connect with fans and athletes in a different way, where we invite everyone to feel greatness through brands that enhance their well-being,” said José Astigarraga, Conmebol’s secretary general.

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