April 24 – Juventus and WPP-owned sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the 36-time Italian Champions’ new commercial partnerships programme.
The partnership aims to boost the commercial programme of the club using Two Circles’ data driven approach, to strengthen current partnerships and create new opportunities.
Francesco Calvo, managing director revenue & football development at Juventus, said: “We are proud to announce this partnership, which certifies our ambitions at international level. It is crucial for us to continue to evolve and develop in order to embrace partners’ needs and reach new sponsors. Juventus has a huge digital fanbase and our next challenge is to become pioneers in offering new opportunities and we know Two Circles will help us achieve this.”
Focused on expanding Juventus’ fan base and partnerships, the duo are poised to launch a number of campaigns in an effort to resonate with the club’s vast global fanbase of 561 million.
“Juventus is a club with such a rich heritage and a brilliantly passionate and loyal global fanbase. This partnership offers a unique opportunity to leverage our full suite of capabilities to drive the club’s commercial programme forward,” said Leo Thompson, president, rights management at Two Circles. “We are excited to work alongside Juventus to develop new, innovative commercial strategies that engage fans across the globe and build meaningful partnerships that support the club’s continued growth.
“This partnership is a testament to Juventus’ commitment to innovation and excellence, setting a new standard in sports marketing collaborations. With Two Circles’ support, we look forward to unlocking new opportunities for its exciting commercial endeavours.”
Having conceded the Scudetto to Inter Milan last weekend, Juventus will turn to their crucial home fixture versus AC Milan on Saturday in a bid to sure up their chances of landing a champions league place next season.
Contact the writer of this story, Harry Ewing, at moc.l1714150991labto1714150991ofdlr1714150991owedi1714150991sni@g1714150991niwe.1714150991yrrah1714150991