September 19 – Italy’s Serie A has announced a partnership with TV streaming platform STARZPLAY, alongside PureHealth and Image Nation Abu Dhabi, as they prepare to launch collaborative original football reality TV show ‘The Italian Dream’.
September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.
September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
September 14 – Online savings management brand Yomoni has taken the sleeve sponsorship of AS Monaco’s home, away and third shirts in what is believed to be a one-year deal.
September 14 – Online bookmaker Meridianbet has further expanded its eastern European presence becoming an official partner of FK Sarajevo who play in the Premier League of Bosnia and Herzegovina.
September 13 – The French Ligue Professionnel de Football (LFP) has opened bidding for the broadcast rights to its premier Ligue 1 and Ligue 2 competitions, covering the 2024-2029 period.
September 12 – The latest EAFC24 rating leaks have revealed that Cristiano Ronaldo is set for his lowest rating since 2007 after his transfer to Al-Nassr in January.
September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.
September 11 – YouTube super-group the Sidemen raised more than £2.4 million in their charity football match on Saturday afternoon, selling out West Ham’s London Stadium in the process.
September 8 – Turkey’s Galatasaray have signed a training kit sponsorship contract with GKN Cargo, one of the leading companies in corporate cargo solutions in Turkey.
September 8 – Germany’s Bundesliga have extended their global video archive sales partnership with sports and entertainment company IMG until the end of the 2025/26 season.
September 8 – Juventus, the first fan token partner for Socios.com on the Chiliz.com blockchain-powered platform, is expanding their partnership to deliver more benefits and rewards for the club’s fans through the JUV Fan Token.
September 7 – Italian reigning champions SSC Napoli have announced a two-year deal with crypto betting brand Rollbit that will see the company become the club’s new European betting partner.