February 28 – German club RB Leipzig will team up with Puma as a kit supplier, bringing to an end a decade-long relationship with American sportswear giant Nike.
The new deal will cover Puma providing kits for the club’s men’s, women’s, youth and esports teams. The German sportswear brand will also enjoy wide-ranging rights for sponsorship, merchandising, and matchday advertising at both the club’s stadium and youth academy.
“The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally,” said Puma CEO Arne Freundt. “We are looking forward to many fantastic football moments and are excited to join the club on this successful journey in the coming years.”
Nike has been a kit supplier since the 2014/15 season but that association will come to an end in July. The Puma deal is reportedly worth €100 million. The current deal with Nike has been valued at €60 million.
Leipzig become the fourth German club in Puma’s portfolio following in the footsteps of Bundesliga clubs Borussia Dortmund, Borussia Mönchengladbach and FC Heidenheim.
“We are glad that we have secured a long-term partnership with such a well-known company,” said RB Leipzig managing director Johann Plenge.
“For RB Leipzig, the partnership with Puma is another big and important step in the development of the club. Not only will we benefit from Puma’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. Puma is young, dynamic and fast, which matches perfectly with our values as a club and our RB Leipzig DNA.”
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