February 28 – Football Australia has extended its partnership with Cupra in a deal that will see the company continue as Official Automotive Partner for the Socceroos and Matildas.
The value and length of the extension has not been disclosed, but comes as Australian football builds on the recent success of its national teams – the Matilda’s WWC 2023 semi-final finish and the Socceroos’ Asian Cup campaign, which saw them exit to South Korea at the quarter final stage.
Cupra, part of the Volkswagen Group, first partnered with Football Australuba in 2022, coinciding with the brands entry in the Australian market with its range of models across multiple car categories.
Cupra, which hails from Barcelona, has a history of partnership within football, becoming an official partner of FC Barcelona in 2023.
Football Australia CEO James Johnson said this was another landmark day for the sport’s governing body.
“It’s fantastic to have Cupra extend their partnership with Football Australia, allowing both parties to build upon the great work that has been achieved both on and off the field over recent years to drive forward Australian football,” said Johnson.
“Cupra as a brand and their workforce have an unwavering passion for football, and it’s their global approach to business which mirrors so perfectly how our national teams engage with world football.
To celebrate the partnership extension, CUPRA will be hosting a special CommBank Matildas Watch Party for the team’s AFC Women’s Paris 2024 Olympic Qualifier against Uzbekistan on February 28. Cupra will also collaborate with Football Australia on various inclusivity and diversity initiatives.
Cupra Australia Director Ben Wilks said: “Our renewal caps off two years of strong engagement and outstanding results for not only Cupra, but for football in Australia as a whole. Like an expert strike from Mary Fowler, our partnership has really struck home for our growing Cupra Tribe in Australia. We’re delighted to see how that partnership continues to grow as we roll out a range of new initiatives and activations in this pivotal year for Australian football.”
Contact the writer of this story, Harry Ewing, at moc.l1714388740labto1714388740ofdlr1714388740owedi1714388740sni@g1714388740niwe.1714388740yrrah1714388740
