Sheffield United sign Gtech to sleeve slot for one-season deal
August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.
Football Marketing
Romania goes bananas
August 30 – The Romanian Football Federation (FRF) has signed a three-year of a new sponsorship deal with Poland’s Citronex group’s Yellow brand.
Norwich agree Gran Canaria travel partnership as the journey towards place in the Premier League sun
August 30 – Championship side Norwich City, now in their second season of challenging for a return to the Premier League, have agreed a travel partnership with UD Las Palmas and Gran Canaria island.
Bayern Munich court more sponsorship controversy with Visit Rwanda deal
August 28 – In a controversial new sponsorship deal, German giants Bayern Munich have partnered with Visit Rwanda, sparking criticism that the club are being used to bolster the reputation of Rwanda’s political leadership.
Aras Kargo load up for another season with Trabzonspor
August 28 – Turkey’s Trabzonspor have renewed their sponsorship agreement with freight company Aras Kargo for the 2023/2024 season.
Building partnerships with purpose – the future of brands in football
By Paul Nicholson
August 22 – In a massively changed sports landscape, WPP, the largest marketing and advertising services company in the world is continuing to grow its sports practice – which provides sports marketing and advisory businesses under an integrated banner. CEO of the WPP Sports Practice, Dominic Grainger, spoke exclusively to Insideworldfootball.
Brentford sign Visit Tampa Bay as club partner
August 25 – Premier League club Brentford have partnered with Visit Tampa Bay in the US.
Sharia compliant? Sportsbet.io becomes betting sponsor Saudi Arabia’s Newcastle United
August 25 – All forms of betting may be illegal in Saudi Arabia, but the rules do not extend to Saudi-owned Newcastle United who have announced a multi-year partnership with online bookmaker Sportsbet.io.
Albanian FA ends Over Sport contract and awards broadcast rights to MCN TV
August 25 – The Albanian Football Federation (FSHF) has signed a 3-year TV deal with MCN TV for exclusive rights to the Albanina First Division (Abissnet Superior), Second Division, and Albanian Cup and SuperCup matches.
Nike admits it dropped the ball and releases ‘limited’ numbers of Earps’ replica shirts
August 24 – Nike have confirmed that they will sell England goalkeeper Mary Earps replica shirts in limited quantities after the lioness stopper spoke out against the lack of goalkeeper shirts on sale at the tournament.
Kosovo federation signs naming rights sponsor for U21 championship
August 23 – The Football Federation of Kosovo (FFK) has signed a sponsorship deal with the travel agency Bon Voyage who will become the naming rights sponsor of the newly formed Kosovo U21 Football Championship – the newly named Bon Voyage Superleague U21.
AC Milan agree multi-year sponsorship with idealista real estate portal
August 24 – Italian giants AC Milan have announced a multi-year partnership with real estate portal idealista starting with the 2023/24 season.
Adidas gets the new Champions League season ball rolling
August 23 – Adidas has unveiled the match balls for the UEFA Champions League and UEFA Women’s Champions League ahead of the beginning of the 2023/24 campaign next month.
Sportradar picks up US Soccer betting data rights in multi-year deal
August 23 – The U.S. Soccer federation has agreed a global, long-term partnership with Sportradar for the collection and distribution of the federation’s betting data and content.
Parimatch extends Leicester City partnership as club look for a bounce-back season
August 23 – Leicester City, relegated from the Premier League last season but now joint top of the Championship, have extended their partnership with online sports betting and casino brand Parimatch, managed by Gibraltar-based online gambling operator BVGroup.