P&G take first SuperLig sponsorship in Turkey with Samsunsport shirt deal
September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.
Football Marketing
IMG renew broadcast and betting data deal with Aussie A-Leagues
September 19 – IMG has renewed exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
UAE’s Starzplay launches ‘The Italian Dream’ reality talent show with Serie A
September 19 – Italy’s Serie A has announced a partnership with TV streaming platform STARZPLAY, alongside PureHealth and Image Nation Abu Dhabi, as they prepare to launch collaborative original football reality TV show ‘The Italian Dream’.
Clwb Pêl Droed Llanfairpwllgwyngy-llgogerychwyrndrobwllllantysiliogogogoch – say it…
September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.
Wiesenhof signs on as national partner for Germany 2024 Euro
September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
Snapdragon takes over Man Utd shirt in £60m per season deal
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.
Man City women agree WSL first with Joie stadium rights naming deal
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
Yomoni pick up AS Monaco sleeve sponsorship
September 14 – Online savings management brand Yomoni has taken the sleeve sponsorship of AS Monaco’s home, away and third shirts in what is believed to be a one-year deal.
Meridienbet backs Eastern European growth with FK Sarajevo deal
September 14 – Online bookmaker Meridianbet has further expanded its eastern European presence becoming an official partner of FK Sarajevo who play in the Premier League of Bosnia and Herzegovina.
LFP targets €1bn+ from extended broadcast rights cycle
September 13 – The French Ligue Professionnel de Football (LFP) has opened bidding for the broadcast rights to its premier Ligue 1 and Ligue 2 competitions, covering the 2024-2029 period.
EAFC24 downgrades Ronaldo rating but Messi stays the same. Putellas higher than both of them
September 12 – The latest EAFC24 rating leaks have revealed that Cristiano Ronaldo is set for his lowest rating since 2007 after his transfer to Al-Nassr in January.
North Macedonians tailor new deal with Turkish fashion brand Giotelli
September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.
Sidemen raise £2.4m+ from charity match at London Stadium
September 11 – YouTube super-group the Sidemen raised more than £2.4 million in their charity football match on Saturday afternoon, selling out West Ham’s London Stadium in the process.
Galatasaray sign €3m+ training kit deal with GKN Cargo
September 8 – Turkey’s Galatasaray have signed a training kit sponsorship contract with GKN Cargo, one of the leading companies in corporate cargo solutions in Turkey.
Bundesliga renews archive sales representation deal with IMG
September 8 – Germany’s Bundesliga have extended their global video archive sales partnership with sports and entertainment company IMG until the end of the 2025/26 season.