January 13 – Inter Miami who caused a rumpus last year during pre-season when Lionel Messi was a no-show in Hong Kong, are on the road again playing games in North, Central, and South America.
January 10 – Betting in football is a fact of life and the cost of doing business. In the club game, sponsorship is attached to almost anything that is within eyesight, however, the international game has been relatively immune until recently when both FIFA and UEFA agreed spnosrships with Betano and Bet365.
January 10 – French champions Paris Saint-Germain have announced a partnership with Austrian crypto platform Bitpanda.
January 10 – Energy drinks are one of the unquestioned drivers of sponsorship in sports, with Red Bull often leading the way. They have further cemented that reputation by joining forces with Spanish powerhouse, Atlético de Madrid, becoming the official energy drink of the club until June 2027.
January 9 – Current UEFA Champions League and La Liga holders Real Madrid are flying high in more ways than one after Emirates, the Official Main Partner of Real Madrid, revealed a special livery on one of its Boeing 777 aircraft.
January 9 – British football brand Mitre, the official ball supplier of the Emirates FA Cup & Adobe Women’s FA Cup, has introduced limited-edition winners’ balls for the first time.
January 8 – In a streaming shake-up, Disney has acquired a majority stake in FuboTV with Hulu + Live TV to combine forces in the market.
January 9 – New Balance is set to re-enter top-flight Italian football after securing a multi-year kit supply deal with UEFA Europa League champions Atalanta.
January 2 – The Argentine Football Association (AFA) has announced a new regional sponsorship agreement with air conditioning company BGH, marking another strategic partnership as the national team gears up for the 2026 World Cup.
January 2 – UEFA’s Euro 2024 championships were the most streamed sports event in 2024, with a cumulative global audience of more than 5 billion globally, comfortably beating the 2024 Paris Olympics that was streamed by more than 3 billion.
December 23 – FIFA and Netflix have inked a deal for the exclusive rights in the US to the 2027 and 2031 Women’s World Cups, marking another significant streaming deal for a major tournament.
December 23 – Bulgaria’s Etar Veliko Tarnovo has signed a sponsorship agreement with the betting company Elitbet. The contract between the two parties is for two years.
December 20 – In a significant drop from the previous rights agreement, the Belgian Pro League and DAZB have signed a new five-year deal, worth €84,2 million. The reduction in broadcast fees has prompted clubs to talk about a review of the currrent league format.
December 19 – The start-up Northern Super League, the professional women’s league that launches in 2025 with six teams, has unveiled hummel as its official kit provider.
December 18 – The DFL Deutsche Fußball Liga is making Bundesliga live content more accessible in select international markets by expanding its ‘Bundesliga Pass’ OTT service with OneFootball to Vietnam and South Africa.