Betfair expands into Brazilian market with record Vasco da Gama shirt deal

May 14 – Brazilian club Vasco da Gama has signed a new main sponsorship with Flutter Entertainment online betting brand Betfair.

The club said the sponsorship is a club record but no value was given for the two-year deal that begins immediately. The sponsorship will run until the end of 2025 with the option to renew for a further two seasons.

The Betfair logo will appear on the front of the men’s shirts and the shoulder of women’s kits, as well as on exclusive digital content. The betting brand debuts on the  men’s first team shirts this weekend against Vitória.

Betfair International General Director, Kimberly Daly, said: “The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in projects within the Rio team to help develop the club’s present and future.”

The Rio club claims a fan base of more than 20 million supporters across Brazil. Vasco has won one Copa Libertadores, four Brazilian Championships, and a Brazil Cup.

Betfair will activate its sponsorship through VIP ticket draws and prizes, exclusive promotions, and unique experiences aimed at the millions of Vasco fans who make up the ‘Time da Virada’ (Turnaround Team).

“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. It took weeks of intense work to achieve the best for our club with such a large and established company. We still have challenges ahead, but our commitment to work seriously and hard for Vasco continues,” said Lúcio Barbosa, CEO of Vasco.

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