Budweiser breaks with tradition as it launches 2014 World Cup promotion

Budweiser world cup bottles

February 21 – FIFA sponsor Budweiser has launched its 2014 World Cup marketing campaign, Rise As One, aimed at celebrating the moments that unite and captivate fans and nations. The official beer sponsor’s global ad campaign will run on TV and outdoor in the run-up to the summer tournament and launches March 5.with a series of online teasers with a full launch being March 24.

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David Owen: Kosovo’s Vokrri looks forward to end of isolation

Well over 50 international football matches will be played on Wednesday, March 5.

They include some 2015 Asian Nations Cup games, Spain versus Italy and Portugal v Cameroon. They provide one of the last opportunities for experimentation for many of the qualifiers for the 2014 FIFA World Cup.

And yet the most significant fixture to be played that night pits the world’s 79th -ranked team against a side that does not yet have any ranking.

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Matt Scott: Should Europe’s top clubs be depressed by deflation?

IWFdeflationfootballchart Sheet1

“Inflation is unjust and deflation is inexpedient. Of the two perhaps deflation is, if we rule out exaggerated inflations such as that of Germany, the worse; because it is worse, in an impoverished world, to provoke unemployment than to disappoint the rentier,” John Maynard Keynes, Essays on Persuasion

Whether or not you have heard of John Maynard Keynes, and whatever you might think of the orthodoxies (libertarians mostly consider him a false prophet of the dismal science,

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Closed stadiums and empty stands as UEFA issue racism sanctions

uefa flag

By Andrew Warshaw
February 19 – UEFA are continuing their crackdown on racism by ordering CSKA Moscow to play their next European home game behind closed doors. Apollon Limassol of Cyprus and the Serbian Under-21 team, the latter previously embroiled in racism accusations following a game against England in 2012, have also been handed partial stadium closures because of monkey chanting by supporters.

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