April 25 – The English Football League (EFL) has added a new layer to its digital engagement strategy with the launch of the first-ever Fantasy EFL Play-Offs game, designed to capitalise on the heightened drama of the season’s final promotion play-off weeks.
April 25 – The ultras of Bulgaria’s CSKA Sofia have threatened to hold a large-scale protest in the centre of Sofia after the Municipal Council refused to name one of the newly built metro stations in the capital after the name of the club, SC CSKA.
April 245 – Argentina’s Superclásico between River Plate and Boca Juniors this weekend isn’t just another edition of South America’s most intense club rivalry – it’s a window into the future of football on the continent in a stadium that has embraced technology to transform its operations.
April 25 – Brazilian broadcaster Globo has partnered with streaming platform DAZN to broadcast the inaugural edition of the new Club World Cup.
April 25 – The new top tier women’s league in the US, the USL Super League, is changing its name after just a season, having sold its naming rights to financial services firm Gainbridge in a multi-year partnership.
April 25 – In an interview with the U.S. Soccer Federation (USSF) website, current United States Men’s National Team (USMNT) coach Mauricio Pochettino criticised his players’ mentality, prompting former USMNT coach Bruce Arena to respond with what could generously be called “constructive feedback”.
April 24 – As excitement builds ahead of UEFA Women’s EURO 2025 in Switzerland, head coaches and key operational staff from all 16 participating nations gathered this week in Nyon for a finalists’ workshop focused on delivering the competition’s logistical and technical framework.
April 24 – Chelsea have announced a new multi-year agreement with Ticketmaster, confirming the global operator as the club’s Official Ticketing Partner.
April 24 – AS Monaco have extended their partnership with French fashion label Vicomte A. until 2027, as the Principality club continues to build one of the most expansive sponsorship rosters in European football.
April 24 – The Hellenic Football Federation (EPO), in collaboration with the non-profit organisation Socialinnov, has announced the implementation of the Empower Women in Football educational program.
April 24 – The Confederation of African Football (CAF) and Africa Global Logistics (AGL) have signed a partnership to boost the development of the African game.
April 24 – English League One side Reading have reached an agreement with a prospective buyer to complete a takeover of the financially-stricken club, with the English Football League (EFL) extending a deadline to finalise the deal to May 5.
April 24 – Following a 3-0 victory over rivals Al Arabi, Neom SC have clinched promotion to the Saudi Pro League – the professional top-flight of football in the country.
April 24 – Paris Saint-Germain, who recently lifted their 13th Ligue 1 title and are enjoying a successful campaign in the UEFA Champions League, have extended a lucrative sponsorship agreement with Visit Rwanda and added Novotel to their commercial portfolio.
April 24 – Football jerseys represent prime advertising real estate in the sports marketing world, prompting England’s Women’s Professional Leagues Limited (WPLL) to enlist Two Circles, an international sports and entertainment firm, to secure a principal sleeve sponsor for the Women’s Super League (WSL).