David Owen: Mega-events – why FIFA needs to engage the little guy

It is 29 July 2012. I am on a bus with other journalists being whisked through south-east London on a lane reserved for Olympic vehicles. Beside us, I am uncomfortably aware, snakes a long queue of non-Olympic traffic. It is at this point that I spot a road sign that makes me do a double-take. It says: “Ha Ha Road Closed”.

I later checked on a city map and there is, bizarrely, a Ha Ha Road in that area of the UK capital.

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Matt Scott: Football on YouTube – Broadcast Yourself

“Charlie bit me,” Harry Davies-Carr, aged three.

The sight of a three-year-old boy named Charlie having his finger bitten by his baby brother was once the defining image of YouTube. It has been viewed nearly 600 million times and, despite no longer being the most-viewed YouTube video of all time (which once it was), ‘Charlie Bit My Finger’ remains in the top 10.

But just as the young faces in that 57-second film from 2007 had to grow up,

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