A marriage made in monetary heaven but an outcome that is potentially hellish. PIF buys deeper into CWC

June 6 – Saudi Arabian money is underpinning FIFA’s expanded Club World Cup. With DAZN spending close to $1 billion on Club World Cup broadcast rights shortly after a $1 billion investment in the company by Saudi’s Public Investment Fund (PIF), PIF has now splashed its cash again, this time becoming the main sponsor of the tournament that is currently looking a little unloved.

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