April 29 – Pepsi has unveiled a star-studded line-up of global female football ambassadors ahead of what promises to be a landmark summer for the women’s game, signalling a renewed marketing push that aligns with its long-standing, high-profile relationship with UEFA.
April 29 – West Ham United and long-standing partner Lyca Mobile are strengthening their East London roots with a renewed push to engage young people and underrepresented communities through football, coaching, and talent development.
April 29 – CONMEBOL has confirmed that the Peruvian capital Lima will stage the final of the 2025 Copa Libertadores in November.
April 29 – Brazilian club São Paulo have reported a net loss of approximately $50.4 million for the 2024 fiscal year, citing a shortfall in player transfer revenues as a key factor.
April 29 – The Mayor of Zagreb, Tomislav Tomašević, alongside Deputy Mayors Danijela Dolenec and Luka Korlaet, laid the foundation stone to mark the beginning of construction works on the Kranjčevićeva Stadium in the Croatian capital.
April 29 – Inter Miami’s unbeaten start to the Major League Soccer (MLS) season came to a dramatic end as FC Dallas rallied from a 3-1 deficit to secure a stunning 4-3 victory at Chase Stadium in Florida.
April 29 – Watching your team take to the hallowed turf of Wembley Stadium is often described as a ‘bucket list’ experience for many fans of English clubs, yet Sunday’s match between Manchester City and Nottingham Forest revealed thousands of empty seats in the City section as they secured a 2-0 victory and a place in the FA Cup Final.
April 29 – Liverpool will celebrate the club’s 20th top-flight title, equalling their storied English Premier League rivals Manchester United, with a traditional open-top bus parade through the city on May 26.
April 29 – A Major League Soccer (MLS) match between Minnesota United and the Vancouver Whitecaps has become the centre of controversy following an alleged violation of the league’s Non-Discrimination Policy.
April 29 – Leeds United have revealed a comprehensive plan for redeveloping their iconic Elland Road stadium following their return to the English Premier League. The ambitious project aims to significantly increase capacity while revitalising the surrounding area.
April 28 – The qualifying group stage draw for the AFC U20 Women’s Asian Cup 2026 saw 33 teams divided into seven groups of four teams and one group of five.
April 28 – With Yasuto Wakizaka’s extra time goal, Japan’s Kawasaki Frontale knocked out Qatar’s Al Sadd SC 3-2 in their AFC Champions League Elite Finals in Jeddah and became the only non-Saudi Arabian Pro League club in the semi-finals.
April 28 – EA Sports has introduced a paid battle pass for EA Sports FC 25 for the first time, signalling a significant expansion of its in-game monetisation strategy ahead of the lucrative Team of the Season (TOTS) event.
April 28 – The National Women’s Soccer League (NWSL) has formally applied to the United States Soccer Federation (USSF) to establish a new Division II league, further demonstrating the continued growth of women’s soccer in the United States.
April 28 – FIFA has officially launched the inaugural World Football Week, running from May 21-25 FIFA said it is designed to expand the global footprint of football’s community engagement and commercial activation.