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Bayern put faith in Mane and de Ligt to keep Dortmund and RB Leipzig behind them

August 5 – Bayern Munich kick off their Bundesliga title defence against Europa League winners Eintracht Frankfurt tonight hoping that a close-season spending spree, notably including Sadio Mane from Liverpool, will offset the loss of star striker Robert Lewandowski.

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FIFA

US stay top of FIFA world rankings after breakthrough month for Women’s football

August 5 – July 2022 will likely go down in women’s football history as the month the women’s international game changed forever.

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Finance

Plymouth Argyle become 7th League One club to secure US investors

August 5 – NHL stars Victor Hedman and Ondrej Palat have invested in League One club Plymouth Argyle.

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Qatar 2022

Qatar 2022: France join growing list of nations providing security support to hosts

August 5 – France has become the latest country that will deploy security personnel during the World Cup in Qatar to help safeguard the global sporting event.

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Football Marketing

Asahi Super Dry joins CFG as global partner across Man City, Melbourne City, Yokohama and Sichuan Jinui

August 5 – Japanese beer brand Asahi Super Dry has become a Global Partner of City Football Group in a multi-year deal.

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Premier League

Fulham bring in Sodexo Live! to activate Fulham Pier partnerships

August 4 – Premier League Fulham, back in the top flight after a year’s absence, have awarded Sodexo Live! an 11-year contract as venue partner for the new Fulham Pier development built on the old Riverside stand of Craven Cottage on the banks of the Thames River .

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Football Asia

ASEAN zone clubs kick off AFC Cup knockout stages

August 5 – The AFC Cup 2022 enters the knockout stage early next week with 12 clubs competing for a place in the final on October 22.

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Europe

Lionesses call on UK government to make football available to girls in every school

August 3 – England’s Lionesses have written an open letter to the next Prime Minister of the United Kingdom – Rishi Sunak or Liz Truss – calling for more girls’ football in schools, but there are fears that the new government will neglect the legacy of the new European champions. 

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Europe

UEFA to debut semi-automated VAR at Super Cup ahead of UCL introduction

August 3 – In the latest attempt to improve marginal VAR decisions and improve accuracy, UEFA has announced that for the first time it will use semi-automated offside technology (SAOT) to detect when players are offside in the Champions League this season.

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Africa

Napoli’s de Laurentiis says club will stop signing Africans unless they turn back on AFCON

August 3 – The controversial and notoriously outspoken president of Italian top-flight club Napoli, Aurelio de Laurentiis, has hit out at the timing of the African Cup of Nations and says the club will stop signing any more African players unless they agree not to play in the tournament.

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Europe

WSL clubs report surge in ticket sales post success of Euro 2022

August 3 – The impact of England’s women’s Euro 2022 success has been followed by a surge in ticket interest in the country’s Women’s Super League.

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Football Marketing

JD agrees one-year sleeve sponsorship deal with Premier League Saints

August 4 – Premier League Southampton have unveiled sports leisurewear brand JD, as the club’s Official Sleeve partner in a one-year deal for the 2022/23 season. 

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Football Marketing

PSG start new partnership with Russian-linked online bookmaker 1xBet

August 3 – French club Paris Saint-Germain have partnered with online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons.

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Football Marketing

Man Utd connects with Qualcomm and Snapdragon in multi-year global deal

August 3 – Manchester United have signed a multi-year global partnership with Qualcomm Technologies that will focus on promotion of the company’s Snapdragon brand.

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Concacaf

Los Angeles SoFi stadium makes soccer debut with full house for Leagues Cup Showcase

August 3 – Los Angeles’ spectacular SoFi Stadium, a venue for the 2026 World Cup and potentially the final, hosted its first football match last night, in fact two of them, to a full house.

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