We:Ex to get touchy feely with fans at IFA Berlin

Billie Whitehouse

By Paul Nicholson
August 21 – Expanding the digital experience to connect with more fans in more locations and in different ways, has become a holy grail for clubs worldwide. It is all about building big numbers of connected people to your brand. But what if that digital experience could be turned into a physical experience. Rather than just hearing and seeing action as it happens you could physically feel it as well.

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David Owen: Reining in Confederations should be priority for Carrard

I was interested to read Laila Mintas’s recent column on voting reform at FIFA. But while I can see much logic in the position she stakes out, and can certainly appreciate the democratic anomaly of China (population 1.3 billion) having the same voting power as American Samoa and Andorra (populations each less than 100,000), it seems to me there are more important matters to focus on before the introduction of Mintas’s Point-Voting-System can have any bearing on the calibre of governance in world football.

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