La Liga signs China’s Snow Beer to sponsorship roster

Snow beer

By Mark Baber
April 28 – The Spanish Football League (LFP) has continued its journey into China to sign sponsorship partners with the announcement of a deal with Snow Beer, China’s biggest beer brand, which will allow the Chinese brand to incorporate LFP branding and player images in its advertising in Asia.

Read more …

Stunning Bournemouth journey from rags to Premier League riches

Bournemouth celebrate

By Andrew Warshaw
April 28 – There are heartwarming football stories. And then there is the story of Bournemouth. Celebration and euphoria were mixed with sheer disbelief last night when the tiny club on the English south coast, close to oblivion only a few years ago, effectively sealed their promotion to the top flight of the Premier League for the first time in their 116-year history.

Read more …

A-League fans pepper-sprayed by New South Wales police

Western Sydney Wanderers

By Mark Baber
April 27 – Western Sydney Wanderers’ last home game of the season on Saturday was marred by controversy as police, including members of ‘Strike Force Raptor’, a specialised force designed to carry out operatives against gangs engaging in criminal activity, reacted to a flare being lit by entering the ‘active support area’ and using OC (pepper) spray, leading to a 14-year old boy being hospitalised for 7 hours.

Read more …