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Linebet targets African gamblers with AS Monaco deal

August 19 – Linebet has become a regional betting partner of AS Monaco, covering Sub-Saharan Africa and the Mena region, the club confirmed. 

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Competitions

Expanded AFC Champions League Two sees 32 clubs from 24 nations grouped for Sept. KO

August 19 – While focus was on the inaugural draw for the AFC’s rebranded and reformatted Champions League Elite competition, the AFC has also drawn the groups for the expanded Champions League Two.

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Digital platforms

Man City and Sony release ‘Virtual Etihad Stadium’ via FavoriteSpace app

August 19 – Premier League holders Manchester City have unveiled the ‘Virtual Etihad Stadium’ project, delivered in collaboration with Sony and utilising Sony’s new FavoriteSpace service, the first sports brand to do so.

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Football Marketing

Floki sails out of the forest for Nottingham crypto deal

August 19 – Nottingham Forest have announced cryptocurrency brand Floki as the official cryptocurrency partner of the club.

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Broadcast

Albanian’s top club tiers return to state broadcaster in 3-year deal

August 19 – The Albanian Football Federation (FSHF) has signed a three-year TV deal with Albanian Radio Television (RTSH) for exclusive rights to the Albanian First Division (Kategoria Superiore), Second Division, Albanian Cup and Super Cup matches.

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Competitions

AFC draws League Stage ties for revamped Champions League Elite

August 16 – The AFC today held the draw for its reconfigured two-tier Champions League club competitions which will see the expanded AFC Champions League Elite open with a Swiss style ‘League Stage’ for the first time.

Read more …

Concacaf

Concacaf agrees multi-year partnership with Saudi Arabia’s PIF

August 16 – Saudi Arabia’s Public Investment Fund (PIF), owner of Premier League Newcastle United and four of the leading clubs in the Saudi Pro League, has agreed a multi-year sponsorship with Concacaf.

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FIFA

FIFA signs first major 2026 sponsorship with Bank of America

August 16 – FIFA has announced Bank of America as an official sponsor for the 2026 World Cup, the first time the organisation has partnered with a bank.

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Concacaf

Pochettino lined up for US men’s team role

August 16 – Former Paris St Germain, Tottenham and Chelsea manager Mauricio Pochettino looks set to take over as coach of the United States men’s team.

Read more …

South America

Brazil tightens bookmaker regulation that gives state veto on ad promotion

Cristos and maracana

August 16 – Betting operators will need the formal approval of Loterj, Rio de Janeiro’s state lottery, to advertise at the Maracana Stadium. 

Read more …

South America

Flamengo head to altitude to complete Copa Libertadores tie, but Tite says players are falling

August 16 – Flamengo defeated Bolivar 2-0 to take a major step toward the last eight of the Copa Libertadores, but manager Tite lamented the demands the calendar puts on his squad. 

Read more …

Concacaf

Vancouver Whitecaps launch inaugural W Champions Cup with group qualification win, next stop Club America

August 16 – The inaugural Concacaf W Champions Cup kicked off last night with Vancouver Whitecaps, following up on their national championship win last weekend, beating El Salvador’s Alianza FC 1-0 in the Preliminary Round at the Estadio Cuscaltan in San Salvador, El Salvador.

Read more …

Finance

Ed Sheeran buys minority stake in Ipswich Town

August 16 – Singer-songwriter Ed Sheeran has secured a minority stake in Premier League club Ipswich Town. A lifelong fan of the Tractor Boys, Sheeran has acquired a 1.4% share in the newly promoted side.

Read more …

Premier League

No laughing matter for Bissouma as Spurs drop him from season opener

August 16 – Tottenham Hotspur’s Mali international midfielder Yves Bissouma will miss the start of the Premier League season after being suspended by the club following an investigation into social media footage showing him appearing to inhale nitrous oxide, or laughing gas.

Read more …

Europe

Spanish starlet Lamine Yamal’s father in brutal knife attack

August 16 – Four people have reportedly been arrested after a knife attack on the father of Spanish teenage star Lamine Yamal.

Read more …

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A True Story. Really?

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The worm turns: new 2023 financials point to long-delayed sponsorship uplift for Infantino’s FIFA

AFC Asian Cup

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