Swiss uniqFEED virtual ad technology gets Bundesliga greenlight
June 9 – The Bundesliga has licensed Swiss firm uniqFEED to deploy its AI-powered AdApt virtual advertising software across top-flight matches.
Gold Cup 2025
USA clinch last four slot with penalty win over Costa Rica
USA 2 Costa Rica 2 (USA win 4-3 on pens)
June 29 – You’d hate to use the word ‘sterile’ to describe a Concacaf Gold Cup quarter-final, but following the drama and passion of Guatemala versus Canada, it all felt a little flat as the United States Men’s National Team (USMNT) and Costa Rica kicked off for the right to face Guatemala in St. Louis. After 90 minutes and the drama of penalty kicks,
7-a-side, next gen data and a million-dollar miss
June 9 – The Soccer Tournament (TST) wrapped up last weekend in North Carolina, with million-dollar prizes awarded to both men’s and women’s champions.
Air Albania secures FA and national stadium naming rights
June 9 – The Albanian Football Federation (FSHF) has agreed a sponsorship including naming rights for its National Stadium in Tirana with airline Air Albania Stadium.
New Era and MLS find cap fits for all 30 clubs
June 9 – Major League Soccer (MLS) has partnered with New Era Cap, LLC, naming the iconic brand as the Official On-Field Cap of MLS. The deal grants New Era rights to produce and distribute headwear and apparel for all 30 MLS clubs.
Boy done good: King Chas to dosh up Becks with a Knighthood
January 9 – Arise Sir David! Former England captain David Beckham will be awarded a knighthood in King Charles’ Birthday Honours, with the list of recipients expected to be published next week.
Deschamps recognises the flaws but goes easy on his reshaped French team
June 6 – French manager Didier Deschamps has praised his young side following their 5-4 defeat against Spain in the last four of the Nations League.
Trump’s travel ban creates FIFA dilemma as players face US immigration risks
June 6 – US President Donald Trump who loves nothing more that issuing executive orders has implemented another travel ban, though fine print includes a potential exemption for players, staff, and families associated with clubs participating in the 2025 Club World Cup, 2026 FIFA World Cup, or 2028 Olympics.
A marriage made in monetary heaven but an outcome that is potentially hellish. PIF buys deeper into CWC
June 6 – Saudi Arabian money is underpinning FIFA’s expanded Club World Cup. With DAZN spending close to $1 billion on Club World Cup broadcast rights shortly after a $1 billion investment in the company by Saudi’s Public Investment Fund (PIF), PIF has now splashed its cash again, this time becoming the main sponsor of the tournament that is currently looking a little unloved.
Jordan and Uzbekistan secure maiden World Cup final places, South Korea make it 11 in a row
June 6 – Three more Asian nations have qualified for the 2026 World Cup with Jordan and Uzbekistan securing slots in the finals for the first time in their history.
South Korea also made sure of their place to make it an 11th successive qualification.
Mexico’s Liga MX Femenil to play its Campeón de Campeonas finale in the US
June 6 – For the first time Mexico’s Liga MX Femenil will host its season ending Campeón de Campeonas between the winners of the Liga MX Femenil champions of the Apertura and Clausura tournaments outside of Mexico in the US on July 16.
Volkswagen drives into Women’s Euro 2025 as Official Global Partner
June 6 – German automaker Volkswagen has been announced as an Official Global Partner for UEFA Women’s Euro 2025, taking place across Switzerland from July 2-27.
Qatar Airways lands Club World Cup 2025 airline partnership
June 6 – Qatar Airways has been named the Official Airline Partner of the Club World Cup 2025, giving the airline prime visibility throughout the first edition of the 32-team tournament.
On yer bike Sir Dave, time to shift gears at Man United
June 6 – There’s never a dull day at Old Trafford—on or off the pitch—as the grand old club lurches from crisis to absurdity to seismic change. News now is that Sir Dave Brailsford is scaling back his role.
Atlético Madrid boldly go where no football club has gone before
June 6 – Space: the final frontier. And apparently, the next logical destination for Atlético Madrid’s membership drive given their lack of silverware this season.
Lidl Croatia agrees multi-year sponsorship of Croatian men’s team
June 6 – The Croatian Football Federation (HNS) has agreed a sponsorship with Lidl Croatia who become the main sponsor of the men’s national team in a “multi-year” deal.