Coca-Cola returns to Premier League with 3-year sponsorship
May 21 – Coca-Cola is making its return to the Premier League, signing a new three-year deal to become the league’s official soft drink partner starting from the 2025/26 season.
World Leagues Association gathers Central American leagues in Nicaragua
May 21 – Central America’s professional football leagues convened in Managua this week for the second official meeting of the region’s domestic competitions, as part of a growing effort to drive collaboration, development, and long-term commercial growth.
Bayern expand global reach in Asia; Schalke extend HRS kit sponsorship
May 21 – Bundesliga champions Bayern Munich have plenty to celebrate beyond their record-breaking 32nd title. The Bavarian giants are now embarking on an aggressive international expansion throughout Southeast Asia, establishing a year-round presence that coincides with the club’s 125th anniversary.
Matchday 37: Premier League crowds keep pushing records to the end
May 21 – As the 2024-25 Premier League season edges towards its finale, fans continue to pack stadiums in record numbers. Matchweek 37 – the penultimate round – delivered the highest average stadium occupancy of the season, with clubs filling 98.73% of available seats across the 10 fixtures.
Kevin De Bruyne says emotional farewell to Man City fans
May 21 – In his last match at the Etihad Stadium as a Manchester City player, Belgian midfielder Kevin De Bruyne bade an emotional farewell to fans.
TOCA raises another $35m as it reinvents its ball machine come dining experience
May 21 – TOCA Football has raised $35 million in new capital to accelerate its expansion across soccer training and social entertainment. The funding includes $15 million in equity and $20 million in debt financing from J.P. Morgan Commercial Banking.
Continental Tire puts more mileage on MLS partnership
May 21 – Continental Tire and Major League Soccer (MLS) have announced a multi-year extension to their partnership, continuing a successful 15-year relationship. As part of the renewed agreement, Continental Tire will remain the presenting partner of Sunday Night Soccer on MLS Season Pass on Apple TV.
CKB Bank agrees Montenegran national team sponsorship
May 20 – The Football Federation of Montenegro (FSCG) has agreed a deal with financial services provider OTP Group, its CKB Bank (Crnogorska Komercijalna Banka) becoming the sponsor of all Montenegro national teams.
Disabled fans fury at Europa League final ticket allocation
May 20 – Disabled supporters of Manchester United and Tottenham Hotspur have expressed outrage at UEFA’s “woefully inadequate” allocation of just 52 accessible tickets for the Europa League Final in Bilbao, Spain. The San Mames stadium has a capacity of nearly 50,000.
CAF announces partnership with European Commission to support continental tournaments
May 20 – The Confederation of African Football (CAF) and the European Commission (EC) have announced a formal partnership that will see the EC backing several of CAF’s flagship tournaments — including upcoming editions of the Africa Cup of Nations (AFCON), the Women’s Africa Cup of Nations, and the CAF African Schools Football Championship.
Ligue 1’s anti-homophobia campaign littered with incidents and controversy
May 20 – Ligue 1’s annual anti-homophobia campaign descended into controversy last weekend as multiple players declined to take part, one striker refused to play altogether, and a homophobic slur was heard during a tunnel exchange – putting French football’s commitment to inclusivity under fresh scrutiny.
Kit reveals on the agenda as EPL clubs eye commercial foothold in 2025-26
May 20 – As the English Premier League campaign draws to a close, clubs are beginning to pivot commercially towards next season – and that means it’s time to reveal next season’s on-pitch money makers.
Brentford drive towards the future with Cazoo commercial partnership
May 20 – Brentford’s commercial partnership with Motors is entering a new phase, with the automotive platform elevating its recently acquired brand Cazoo to the forefront of its multi-year deal with the English Premier League club.
Brazil lose FIFA Council seat as CONMEBOL appoints Argentina’s Claudio Tapia
May 20 – Brazil has lost its seat on the FIFA Council following CONMEBOL’s decision to replace former Brazilian Football Federation (CBF) boss Ednaldo Rodrigues with Argentina’s Claudio Tapia as its representative on an interim basis.