February 5 – The battle between ITV and the BBC for viewers’ hearts, minds, and most importantly, eyes during major tournaments almost takes on more significance than what’s happening on the pitch, and this year’s World Cup will be no exception.
February 5 – Former England captain and renowned TV host Gary Lineker built a broadcasting career sitting in front of cameras with traditional media outlets, and now he is helping prove that footballers no longer need them.
February 5 – Real Madrid have spent the last seventy years conquering Europe, and now, with the launch of the Madridista Premium Unicaja Card, they’ll be embedded with the fans’ wallets as football and finances become fully entwined.
February 4 – It took added time and a thunderous strike for LigaMx’s Monterrey to salvage a draw against Xelajú MC in Guatemala City.
February 4 – When making your Concacaf Champions Cup debut, you’re always hopeful of a favorable draw; unfortunately for Canada’s Vancouver FC, they were paired with the defending and seven-time champions, Cruz Azul.
February 3 – The rumours surrounding the acquisition of Premier League Tottenham Hotspur have intensified. Insideworldfootball has exclusively received verification that they are not just rumours but that an agreement is close on the acquisition of former Spurs executive chairman Daniel Levy’s near 30% shareholding in ENIC/THFC.
February 4 – The Asian Football Confederation has closed the initial bidding process for the 2035 AFC Asian Cup. Final host selection will run in parallel with the decision on the 2031 edition.
February 3 – The Olympics might have its structural foundation in Los Angeles in 2028, but the men’s and women’s football tournament will belong to the entire country.
February 3 – Gerard Piqué’s Kings League has taken the non-traditional football world by storm, and now the financial world is waking up to its impact with a $63 million investment round.
February 4 – Morocco said it will appeal the sanctions imposed by the Confederation of African Football (CAF) that resulted in fine of $415,000 and match bans allowing the chaotic Africa Cup of Nations final.
February 4 – Manchester City have confirmed a new multi-year deal with the UK’s best-known sports drink brand, Lucozade. From matchdays to training sessions, and across the men’s, women’s, and academy setups, player bottles, ice coolers, and training spaces will now be branded.
February 3 – The Croatian Football Federation (HNS) has continued its humanitarian support for Ukraine by organising a special day of sports and social activities for Ukrainian children currently staying in Croatia.
February 3 – The National Football League (NFL) is returning to Spain and the home of Real Madrid, the Santiago Bernabéu, in 2026. Once a novelty, now par for the course, NFL regular-season worldwide expansion is one of the smartest plays in sports marketing and publicity.
February 2 – Inter Milan has expanded its global academy footprint with the launch of Inter Academy Sydney and Inter Academy Adelaide, extending the Nerazzurri’s youth development and brand strategy into the Australian market.
February 4 – The Coca-Cola Company has doubled up in Northern Ireland with partnerships with both the Irish Football Association (IFA) and the Northern Ireland Football League (NIFL), in a deal spanning both the national and domestic games.