June 14 – Valvoline has renewed its sponsorship of the Concacaf Gold Cup and Concacaf Nations League and has added the inaugural 2024 Concacaf W Gold Cup to its portfolio of marketing assets.
Designated as the official motor oil, first activation of the new deal will be this week at the 2023 Nations League Finals in Las Vegas with the semi-finals between .
For the 2023 Concacaf Gold Cup Valvoline will also be the presenting partner of the ‘Advanced Protection Player Stats’ after each match. Valvoline Global will also own ‘Extra Time’ for both the first and second half of each Gold Cup and Nations League Finals match.
“Valvoline has been a fantastic partner for Concacaf in previous Gold Cups, and we are thrilled to welcome them back for the 2023 edition,” said Concacaf Chief Commercial Officer, Heidi Pellerano. “Especially exciting for us is the fact that they are a founding partner of the inaugural Concacaf W Gold Cup in 2024. This investment demonstrates that they recognize the unbelievable momentum behind the women’s game.”
Valvoline is recognised as a founding partner of the 2024 Concacaf W Gold Cup that will be played in February and March in California.
As an additional part of the agreement, Valvoline is also partnering with O’Reilly Auto Parts to expand its reach to retail consumers through advertising, digital, social and pre-game activations.
“Our Concacaf partnership offers Valvoline Global a wonderful opportunity to celebrate world-class athletes,” said Laura Wright, Director, Brand Equity, Valvoline Global. “We are excited to kick off this partnership as the official motor oil for the Concacaf Gold Cup and partners of the Concacaf Nations League Finals. Valvoline Global is also especially thrilled to play a role in the inaugural Concacaf W Gold Cup next year – it’s an honor to support and cheer on the women’s tournament in this capacity.”
No value was given for the deal.
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