September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
From 1 January 2024, the partnership will give fans the daily opportunity to win VIP UEFA EURO 2024 match tickets via codes that can be found on Wiesenhof products and redeemed online. UEFA say that participants will be immediately notified after registering whether they have won the VIP tickets of the day.
More than 1,000 tickets will be awarded to fans thanks to the new partnership, which can also be won online via raffles to be held on Wiesenhof social media channels, as well as via third-party retailers.
Guy-Laurent Epstein, UEFA marketing director, said: “We are pleased to announce our partnership with Wiesenhof for UEFA EURO 2024. Through extensive retail activations in Germany and special promotions, this collaboration will offer fans a chance to win hundreds of tickets to join us at the heart of the most outstanding football action of the summer. These events, kicking off in early 2024, will celebrate the game of football and serve as an excellent prelude to what is poised to be another captivating European championship.”
Wiesenhof joins the brewing company Bitburger, telecommunications company Deutsche Telekom, railway transportation provider Deutsche Bahn and insurance company Ergo as UEFA EURO 2024 national sponsors. UEFA EURO 2024 kicks off on the June 14, with the final scheduled for exactly one month later.
Dr Ingo Stryck, Head of Marketing at the PHW Group, said: “UEFA EURO 2024 will not only thrill passionate football fans from Germany and all over Europe, but will enthral everyone, and so we are proud to become an official national partner of this great competition. We are especially pleased that we can share this enthusiasm by providing unforgettable live experiences to customers and fans through various raffles and competitions.”
Contact the writer of this story, Harry Ewing, at email@example.com