Matt Scott: Carved out transfer deals and the £630m mixed messages
Gareth Bale did not have to stand on an 8m-high temporary platform for his unveiling as a €100 million signing to recognise he had swapped Tottenham Hotspur for a truly global stage at Real Madrid. The 24-year-old was already well aware of his commercial appeal.
In March he registered a stylised rendering of his ‘trademark’ goal celebration, which creates a heart shape from the contact of his index fingers and thumbs, as exactly that: a trademark with the UK government’s Intellectual Property Office.