Hertha’s 26-year Nike kit deal to end this season
May 23 – Hertha BSC will bring its 26-year partnership with Nike to a close at the end of the 2024/25 season, ending one of the Bundesliga’s longest-standing kit supply deals.
Online bookie Tipico extends sponsorship in Germany’s third tier
May 23 – Tipico and the Deutscher Fußball-Bund (DFB) have confirmed the extension of their ongoing partnership.
Liga Portugal agrees league-wide kit name and patch deal with Avery Denison
May 23 – Liga Portugal has confirmed a new multi-year partnership with ‘materials science’ and branding giant Avery Dennison, naming the US-based firm as the exclusive supplier of player names, numbers, and sleeve badges across the country’s top two professional divisions.
Brentford swap Umbro for holistic Joma deal
May 23 – Spanish sportswear company Joma Sport has pulled off something of a masterstroke, securing a multi-year partnership with Brentford that will see them become the Premier League’s only Spanish kit supplier from July 2025.
CIES report puts Brazil top of new table for players playing abroad
May 22 – Brazil remains the undisputed powerhouse in global football exports, with over 3,000 Brazilian players having featured in foreign leagues since 2020, according to the latest report by the CIES Football Observatory.
Villa eye commercial growth with new Birmingham retail space
May 22 – Aston Villa have opened a new 10,000 square-foot retail space in Birmingham’s Bullring shopping centre, marking a significant commercial milestone for the club as they look to capitalise on recent on-pitch success with stronger off-pitch positioning.
Morocco launches construction tender for 2030 World Cup showpiece stadium
May 22 – Morocco has launched the construction tender for the Grand Stade Hassan II, a centrepiece of its 2030 World Cup ambitions and a strong contender to host the tournament’s final.
FIFA under fire over for failing to act over Israel
May 22 – Human rights research and advocacy NGO Fairsquare has accused FIFA of “ad hoc and selective enforcement of its rules” following the world governing body’s failure to act against the Israeli Football Association (IFA).
McLaren faces crucial month with Jamaica with Gold Cup and World Cup qualifiers
May 22 – June 2025 is set to be a huge month for both Jamaican men’s football and the country’s head coach Steve McLaren, who is nearing one year in charge of the national team.
Tottenham Hotspur lift Europa League crown to earn Champions League berth
May 22 – Tottenham Hotspur ended a 17-year trophy drought on Wednesday evening by defeating Manchester United 1-0 in the UEFA Europa League final in Bilbao, earning a Champions League berth for next season in the process.
Deutsche Telekom outbids rivals to land 2026 World Cup broadcast rights in Germany
May 22 – German telecommunications entity Deutsche Telekom has landed the German broadcasting rights for the 2026 World Cup, according to domestic tabloid Bild.
TFF adds to commercial portfolio with NATA Holding agreement
May 22 – The Turkish Football Federation (TFF) has signed a one-year sponsorship agreement with NATA Holding, although the terms of the deal remain undisclosed.
No Free Pass: EURO 2028 hosts will be required to qualify for UEFA showpiece
May 22 – In a dramatic break from tradition, UEFA European Championship hosts will need to qualify for EURO 2028, meaning joint-organisers England, Scotland, Wales, and the Republic of Ireland could face the unprecedented scenario of missing their own tournament.
Real Valladolid fans guilty of committing hate crime towards Vinicius Júnior
May 22 – Real Madrid superstar, Vinícius Júnior has been the victim of racist abuse during his time in Spain, however, the court system is now fighting back on the Brazilian’s behalf, finding five Real Valladolid supporters guilty of committing a hate crime.
Liverpool launch ‘All Red’ platform to streamline digital membership
May 22 – English Premier League (EPL) champions Liverpool have leapt ahead in the content race with their launch of ‘All Red’ – a streamlined, digitally integrated membership program that unifies all paid services and fan engagement under one platform.