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Leyton Orient aim to write East End rags to riches story under new US owner

April 30 – Based in East London, Leyton Orient have been a roller-coaster club over the past five decades, bouncing through the tiers of the English football pyramid. However, US media investor David Gandler aims to change that trajectory after acquiring a majority stake in the club.

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Broadcast

Disney+ launches 4th season of Welcome to Wrexham as club value near £150m

April 30 – Disney+ has released the trailer for the fourth season of the Emmy award-winning series ‘Welcome to Wrexham’, chronicling Wrexham AFC’s unprecedented achievement of three consecutive promotions, a first in English football.

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Performance

USL Super League brings in Kitman’s medical monitoring system league-wide for inaugural season

April 30 – The United Soccer League’s new women’s top tier, the USL Super League, has signed a league-wide deal with Kitman Labs as it gears up for its inaugural season – opting for the Irish company’s centralised Performance Medicine system to underpin player health, wellness, and performance data.

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South America

Cleber Xavier reunites with Neymar to put Santos season back on track

April 30 – Cleber Xavier has been named the new manager of Santos, the Brazilian club confirmed on Tuesday, marking his first role as head coach. He will be reunited with Neymar.

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Competitions

Toney and Firmino strike for Al Ahli to send them into AFC Champions League Elite final

April 30 – In front of 50,613 fans at the King Abdullah Sports City Stadium in Jeddah the all-Saudi AFC Champions League Elite semi-final saw Al Ahli beat Al Hilal 3-1 to qualify for Saturday’s final against either Saudi Pro League rivals Al Nassr Club or Japan’s Kawasaki Frontale.

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Digital platforms

LAFC takes content management to next level with ScorePlay deal

April 30 – Los Angeles Football Club (LAFC) continues its tradition of innovation with the announcement of a groundbreaking partnership with leading artificial intelligence platform ScorePlay. Since joining Major League Soccer (MLS) in 2018, LAFC has established itself as a pioneer both on and off the pitch.

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Football Marketing

Bulgarian milk producer fuels BFU sponsorship with youth team deal

April 30 – The Bulgarian Football Union (BFU) has signed a one-year sponsorship agreement with dairy company LB Bulgaricum, who become the main sponsor of the Bulgarian U21 youth team.

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Finance

Dumbarton deal collapses as storied Scottish club face uncertain future

April 29 – A deal that was set to rescue Scottish League One side Dumbarton FC from administration has collapsed just days before completion, dealing a serious blow to one of Scotland’s oldest football institutions and throwing their future into renewed uncertainty.

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Football Marketing

Black Knight secures strategic partnership with Orlando City

Orlando City

April 29 – Black Knight Football Club (BKFC) has secured its first formal foothold in North America through a newly announced strategic partnership with Major League Soccer (MLS) side Orlando City SC, marking a significant move for the multi-club ownership group.

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Football Marketing

Pepsi signs female stars including Alexia Putellas as global football ambassadors

April 29 – Pepsi has unveiled a star-studded line-up of global female football ambassadors ahead of what promises to be a landmark summer for the women’s game, signalling a renewed marketing push that aligns with its long-standing, high-profile relationship with UEFA.

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Premier League

West Ham partner with Lyca Mobile in the Community to engage young people

April 29 – West Ham United and long-standing partner Lyca Mobile are strengthening their East London roots with a renewed push to engage young people and underrepresented communities through football, coaching, and talent development.

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Americas

Lima set to host 2025 Copa Libertadores final in November

April 29 – CONMEBOL has confirmed that the Peruvian capital Lima will stage the final of the 2025 Copa Libertadores in November.

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Finance

São Paulo announce large deficit as transfer revenue dips

Sao Paulo FC

April 29 – Brazilian club São Paulo have reported a net loss of approximately $50.4 million for the 2024 fiscal year, citing a shortfall in player transfer revenues as a key factor.

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Europe

Construction begins on Kranjčevićeva Stadium in Croatian capital Zagreb

April 29 – The Mayor of Zagreb, Tomislav Tomašević, alongside Deputy Mayors Danijela Dolenec and Luka Korlaet, laid the foundation stone to mark the beginning of construction works on the Kranjčevićeva Stadium in the Croatian capital.

Read more …

Concacaf

Inter Miami’s unbeaten streak halted as Lionel Messi rested

April 29 – Inter Miami’s unbeaten start to the Major League Soccer (MLS) season came to a dramatic end as FC Dallas rallied from a 3-1 deficit to secure a stunning 4-3 victory at Chase Stadium in Florida.

Read more …

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How to become a winner, engrave your name on the trophy

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James Dostoyevsky

A True Story. Really?

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The worm turns: new 2023 financials point to long-delayed sponsorship uplift for Infantino’s FIFA

AFC Asian Cup

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