Act global think local, FIFA rethinks World Cup marketing packages

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By Andrew Warshaw
October 30 – For the first time ever, FIFA plans to offer companies the opportunity to purchase regional sponsorship packages for the World Cup, starting with Russia in 2018 and Qatar four years later. Speaking at a post-LOC 2018 board meeting in Kazan, FIFA’s Marketing Director Thierry Weil confirmed the new commercial structure, highlighting the opportunities and value on offer.

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Platini’s 40-team World Cup plan gets cold shoulder from Russia and FIFA

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By Andrew Warshaw
October 30 – FIFA and Russia’s 2018 World Cup organisers have joined forces to play down Michel Platini’s idea of expanding the World Cup to 40 teams. The UEFA president made the proposal in a newspaper in which he suggested that all but one of the extra teams be drawn from continents other than Europe in an attempt to find a compromise to pacify Continents seeking greater representation.

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John Yan: Football stories that are not always about football 恒大往何处去?

I am almost becoming bored of writing about Guangzhou Evergrande week in and week out, but the story just keeps building and is completelyly dominating the Chinese football focus?

Guangzhou Evergrande secured a draw in the first round of the final of the Asian Champions League, 2:2, away to South Korean Seoul FC, on October 26. The match happened in golden time on a Saturday, 6:30pm, creating a new record for live football coverage on TV with distribution across CCTV,

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David Owen: Mega-events – why FIFA needs to engage the little guy

It is 29 July 2012. I am on a bus with other journalists being whisked through south-east London on a lane reserved for Olympic vehicles. Beside us, I am uncomfortably aware, snakes a long queue of non-Olympic traffic. It is at this point that I spot a road sign that makes me do a double-take. It says: “Ha Ha Road Closed”.

I later checked on a city map and there is, bizarrely, a Ha Ha Road in that area of the UK capital.

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Matt Scott: Football on YouTube – Broadcast Yourself

“Charlie bit me,” Harry Davies-Carr, aged three.

The sight of a three-year-old boy named Charlie having his finger bitten by his baby brother was once the defining image of YouTube. It has been viewed nearly 600 million times and, despite no longer being the most-viewed YouTube video of all time (which once it was), ‘Charlie Bit My Finger’ remains in the top 10.

But just as the young faces in that 57-second film from 2007 had to grow up,

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