Act global think local, FIFA rethinks World Cup marketing packages


By Andrew Warshaw
October 30 – For the first time ever, FIFA plans to offer companies the opportunity to purchase regional sponsorship packages for the World Cup, starting with Russia in 2018 and Qatar four years later. Speaking at a post-LOC 2018 board meeting in Kazan, FIFA’s Marketing Director Thierry Weil confirmed the new commercial structure, highlighting the opportunities and value on offer.

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