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Football Australia signs Allianz as sponsor ahead of Matildas’ Paris 2024 opener

July 23 – Football Australia and Allianz Australia have agreed a multi-year partnership, that will see Allianz become the Official Insurance Partner of Football Australia and its national teams.

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Finance

Big deals done: Yoro to Man Utd, Onana to Villa. Transfer market heats up

July 23 – Centre half Leny Yoro (pictured) has joined Manchester United on a £62 million five-year deal, the most expensive deal done this week in the summer transfer window.

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Asia

Korean FA files racist complaint over Como abuse of Hwang Hee-chan

July 23 – The Korean FA has filed an official complaint with FIFA over an alleged racist remark directed at Wolverhampton Wanderers forward Hwang Hee-chan during a recent preseason match against Italian club Como that took place in Spain.

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Digital platforms

EFL launches first ‘Fantasy EFL’ covering all three divisions and offering a hybrid format

July 23 – The English Football League (EFL), in partnership with Genius Sports, has launched ‘Fantasy EFL’, the league’s first 72-club fantasy football game that involves all its member clubs across the three Sky Bet EFL divisions.

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South America

Flamengo in talks with Portugal’s Leixões to increase European footprint 

July 23 – Brazil’s Flamengo have revived plans to build their brand in Europe, entering talks with Portuguese club Leixões. 

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Finance

Loose-lipped Textor threatened with defamation by PSG over Qatar comments

July 22 – Already facing potential defamation charges for comments he made regarding match-fixing in Brazil, Eagle Football Holdings group principle John Textor has incurred the wrath of French champions PSG.

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Finance

Friedkin pulls out of Everton acquisition over debt concerns

July 22 – Everton owner Farhad Moshiri is looking for another buyer for the club after the Friedkin Group pulled out of a £400 million deal agreed in principle in June.

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Europe

Flying fish cake protest forces Rosenborg vs Lillestrøm to be abandoned, but still no VAR review

July 22 – In Norway, supporters threw fishcakes on to the field during the Rosenborg vs Lillestrøm to protest the Video Assistant Referee (VAR), eventually resulting in the top-flight match being abandoned. 

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Football Marketing

Liverpool adds workwear brand Strauss in multi-year deal

July 22 – Liverpool have agreed a new multi-year deal with Strauss which will see the German brand become the club’s official workwear partner, the first of its kind in the Premier League.

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Digital platforms

Man City goes deeper into e-sports with Fortnite partnership

July 22 – Manchester City have launched ‘The Ladder [Man City]’, a new gaming experience that marks the partnership of the club with the global phenomenon Fortnite video game.

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Competitions

No fans for Belgian Nations League opener against Israel in Hungary

July 22 – Belgium will stage their Nations League fixture, September 6, against Israel in Hungary behind closed doors, the Belgian FA (RBFA) confirmed. 

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Football Marketing

Aston Villa agree retail partnership with JD Sports ahead of US tour

July 22 – Aston Villa have announced JD Sports as the club’s new official retail partner on a multi-year deal which will allow the retailer to stock official Aston Villa products online and in select stores nationwide.

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Europe

Liverpool’s U18 team walk off twice in Germany over racial slur incidents

July 22 – Liverpool have demanded an urgent investigation after reporting that a member of their under-18 team faced racial abuse in two consecutive matches during a youth tournament in Germany.

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Legal

Fans file lawsuits against Conmebol and Hard Rock over Copa America chaos

July 22 – The first lawsuits have been filed by fans against Conmbel and the operators of Hard Rock Stadium in the wake of the chaos surrounding the Copa América final a week ago.

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Europe

UEFA open disciplinary probe into Morata and Rodri’s anti-British chanting

July 22 – UEFA has stepped into the Gibraltar-Spain row by opening disciplinary proceedings into Spain’s Euro 24-winning captain Alvaro Morata and player of the tournament Rodri.

Read more …

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David Owen

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