July 4 – Chelsea Women have signed their first training kit sponsorship deal with Three, marking the inaugural women-specific deal as part of a repositioning of the club’s commercial strategy.
July 4 – Tottenham Hotspur have signed a multi-year partnership that will see BetMGM take over from struggling Getir as the front of training wear partner for the club’s men’s team.
July 4 – Italy’s Lega Serie A has unveiled its new logo incorporating title sponsor Enilive for the first time.
July 4 – As England’s much-maligned team prepare to take on Switzerland in the quarterfinals of Euro 2024 on Saturday, star forward Phil Foden says the players need to shoulder some of the blame for a spate of underwhelming performances.
July 4 – Brazilian legend Marta has been selected for her country for the Paris Olympics, the sixth time Brazil’s leading scorer will have played at the Summer games.
July 3 – Turkey’s Euro 2024 last-16 hero Merih Demiral is under investigation by UEFA after appearing to make an ultra-nationalist salute during his country’s victory against Austria.
In 2026 the US and Mexico will take the lead with their Canadian neighbours in hosting the World Cup. While the football people in those countries will have only a limited role in the organising (FIFA want to do everything themselves, it’s their ball apparently), to most people worldwide the perception will be that the countries are hosting.
July 3 – FC Barcelona have extended their deal with 1XBET, which will see the controversial online casino continue as the club’s Global Partner and Official Betting Partner until June 2029.
July 3 – In response to a parliamentary commission of enquiry (CPI), the Brazilian Confederation of Football (CBF) will set up a centralised reporting tool for match-fixing.
July 3 – With a sold out men’s Euro 2024 entering the quarter final stage this weekend, UEFA has announced tickets will go on sale for the Women’s Euro 2025 in Switzerland on October 1.
July 3 – AS Monaco have extended their current deal with front-of-shirt sponsor AMP Monaco, signing a new agreement with the Monegasque jewellers which is penned to run until 2026.
July 3 – Mano Menezes has been named the new coach of Brazilian club Fluminense in a one-year deal after the exit of Fernando Diniz.
July 3 – Premier League Liverpool have announced smart mowing and robotic technology specialists Husqvarna to its partnership family for the 2024/25 season.
July 3 – Turkey’s Fenerbahçe have extended their main shirt sponsorship with car dealership Otokoç for another year until the end of the 2024/25 season.
July 3 – Ukrainian champion Shakhtar Donetsk will play its ‘home’ Champions League games at German club Schalke next season.