Matt Scott: What Adidas’s row with Sports Direct tells us about the direction for sport

“In one way the constant battling was very good because what it did was make them very competitive. Horst and his family were all very aggressive and all very successful.” Former Horst Dassler aide Patrick Nally, as quoted by Andrew Jennings and Vyv Simson, The Lords of the Rings.
As the president of Adidas, Horst Dassler was until his death in 1987 arguably the most powerful man in sport.