Budweiser breaks with tradition as it launches 2014 World Cup promotion

Budweiser world cup bottles

February 21 – FIFA sponsor Budweiser has launched its 2014 World Cup marketing campaign, Rise As One, aimed at celebrating the moments that unite and captivate fans and nations. The official beer sponsor’s global ad campaign will run on TV and outdoor in the run-up to the summer tournament and launches March 5.with a series of online teasers with a full launch being March 24.

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