Exclusive: Coe and Mills to ride to rescue of England 2018 World Cup bid
![](https://www.insideworldfootball.com/app/uploads/2010/05/Sebastian Coe playing with glasses.jpg)
By Duncan Mackay
British Sports Internet Writer of the Year
May 16 – Sebastian Coe (pictured) and Sir Keith Mills, the architects of London’s successful bid to host the 2012 Olympics and Paralympics, are set to adopt a higher profile role in England’s campaign to stage the 2018 World Cup after Lord Triesman was forced to step down as chairman, Coe has exclusively told insideworldfootball.