Guinness agrees two-year extension of Nigeria sponsorship

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By David Gold

December 22 – Guinness has signed a two-year extension to its sponsorship of Nigerian football and hopes that its support can help restore the fortunes of the national team.

The beer giant has been a long-term backer of Nigerian football and they plan to bring a top team to play in Nigeria in 2012 following the game against Argentina earlier this year which they won 4-1, though that game later came under investigation over suspicions that a betting ring manipulated the result of the match.

“The Nigerian Football Federation (NFF) is proud to continue working alongside Guinness on this journey to greatness over the next 24 months,” said the NFF President, Alhaji Aminu Maigari.

“We have some audacious goals, with the Africa Cup of Nations and the FIFA World Cup 2014 on the horizon.”

The managing director of Guinness Nigeria PLC, Devlin Hainsworth, added: “In keeping with our stature as the first choice beer of football fans, Guinness has been an ardent supporter of and significant investor in the NFF, the Super Eagles and the nation’s millions of football fans for over a decade.

“On behalf of those fans, we are delighted to continue our partnership with the NFF and show our support for the Super Eagles as they strive for greatness and embark on a new chapter in their journey to reclaim their status among the elite teams in the world.”

Nigeria has recently failed to qualify for either the 2012 London Olympic Games or the African Nations Cup next month.

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