By Andrew Warshaw in Amsterdam
May 16 – However fortuitous Chelsea were in their Europa League victory over Benfica on Wednesday night, behind the scenes tournament sponsors Western Union were celebrating their own special landmark. Commercial partners traditionally deliver all kinds of reasons, some more credible than others, for getting into bed with football to enhance their brand awareness. But sometimes a campaign looks such an obvious fit, it seems destined for immediate success.
Western Union PASSes expectations with Europa League
