By Mark Baber
July 3 – adidas is to Bayern, as the Oktoberfest is to Munich, whilst Nike are adidas’ main competitor in the global soccer apparel market, having consolidated that position with the sponsorship of the England, French and Brazilian national sides. So adidas officials were not amused when, at the official unveiling of his new adidas Bayern Munich shirt in Munich, Bayern’s new 37-million-euro man, Mario Götze wore a T-Shirt featuring a giant Nike Swoosh logo.
adidas gets shirty after Götze springs an unpleasant surprise
