By Mark Baber
August 9 – Adidas cut its sales forecast for 2013 saying it was expecting low mid-single percentage sales, down from the previous mid-single digit forecast. The downgrade was blamed on weak European trading and adverse currency movements, especially in Japan, masking the company’s high sales growth in Latin America and China and solid foundations being laid for the World Cup in 2014.
Adidas cuts sales forecast as it prepares ground for 2014 World Cup bonanza
