BT Sport sign Man City for content and Virgin for distribution

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By Paul Nicholson
August 16 – On the eve of the opening day of England’s Premier League season, broadcast newcomer BT Sport and Manchester City have announced a three-year content partnership. The deal will include BT Sport broadcasting exclusive weekly interviews from key members of the playing and coaching staff, and access to behind-the-scenes content, on average expected to be three hours per week.

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