SAP signs Bierhoff and signals intention to drive deeper into football

Oliver Bierhoff SAP Events Hoffenheim 2013 007 t450x300

By Paul Nicholson
November 14 – German data giant SAP has increased its foothold in football and signalled an intention to grow its business in the sports area with an expansion of its relationship with the German Bundesliga football club TSG 1899 Hoffenheim and the addition of German national team manager Oliver Bierhoff as a brand ambassador.

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