Champions League ‘worth every penny’ as BT lines up next assault on old order

BT Sport

By Mark Ledsom
November 20 – The head of BT TV insisted on Tuesday that the company´s audacious £897 million purchase of the UEFA Champions League broadcast rights earlier this month had been “worth every penny”, and also suggested that BT was ready to mount a similarly aggressive bid during the next round of bidding for the English Premier League TV rights.

This content is for Archive Access (1 year), Archive Access (6 months) and Archive Access (student) members only.
Log In Register