By Andrew Warshaw
January 13 – Spanish football authorities, many of whose clubs are struggling financially, have launched an ambitious new tournament designed to increase brand awareness overseas. The so-called ‘LFP World Challenge’ will see friendly games played in Europe, North and South America and Asia between the 2014/15 and 2016/17 seasons.
LFP poised to take its clubs and ‘brand Spain’ on a 3-year world tour
