Nissan takes over from Ford at Champions League to drive up market share

Nissan sponsorship

By Mark Baber
April 7 – Nissan confirmed it has agreed a four-year global partnership with the UEFA Champions League including the UEFA Super Cup. The agreement represents the Japanese manufacturer’s largest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons.

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